Create landing pages that meet the needs of your users and watch conversions increase
Landing pages can be powerful marketing tools, particularly when you’re investing in Google Ads. However, if your landing page isn’t built with your user in mind then you could be losing website traffic.
If you’re not familiar with landing pages, they’re effectively pages on your website specifically for key campaigns. For example, if you’re running a campaign promoting a new service in your business, you can create a page targeted at this market, helping you really sell to and convert these prospects to clients.
However, getting the content, and structure, right on your landing page is so important. Here at WEBPRO we have lots of experience creating landing pages, always putting the user at the heart of the development. Here are a few pointers to help you do the same:
Make the call to action clear
As soon as your potential new client hits your landing page it should be clear what they need to do. Whether it’s buying a product, submitting an enquiry or downloading a guide, it should be obvious. Getting the user to perform this action is the ultimate goal of your campaign, so make your investment worthwhile by getting the landing page right.
Give the right information
Part of putting the user at the heart of your landing page development, is ensuring they can find the information they expect quickly and easily. For example, if you’re promoting a range of low interest loans, make sure the offer, the requirements to apply and how to apply are instantly visible. Here at WEBPRO our team of copywriters can work with you to get the right information then turn it into sales-enhancing content.
Make it responsive
Making your landing page responsive is so important. It essentially means that whatever device a potential client uses to view your page, they can have the same experience. Our web development team design landing pages with different devices in mind, and test, test and test again before launch to ensure you meet the needs of your users.
Focus on speed
If you’re investing in a Google Ad campaign you want to see a return and might use a landing page to gauge the success. Your investment will be wasted if your landing page is slow to load. People have an increasingly short attention span online, so if your page is slow then it’s likely your prospective clients will give up and go elsewhere.
Create a design that appeals
Designing a landing page means striking the balance between bold design and simplicity. The WEBPRO team of graphic designers have a vast range of experience, creating compelling landing page designs for a range of different industries. They’ll be sure to capture your brand while including the elements they know work on a landing page.
A user-focussed landing page can have a huge impact on the success of a marketing campaign. When you’re spending money on paid advertising, you don’t want your investment to be wasted, so let WEBPRO get your landing page right. Our expert team will work hard to understand the goals of your campaign and create a design that helps you land lots of prospective new clients!
PS: Creating a landing page that meets the needs of your users can have a huge impact on conversions.
