Skilled and experienced
in Google Ads
Enquire now to start getting your own enquiries
We’ll define clear campaign goals, research your ideal target audience and conduct in-depth keyphrase research. We then organise these keyphrases strategically into theme groups, ensuring ad relevance aligned with user searches.
At WEBPRO, we analyse historical data, competitor insights and conversion trends to determine the appropriate budget for your Google Ads campaign. This allows us to allocate the budget strategically to align with the defined goals.
Targeting the right audience is paramount for Google Ads. We assess demographics, interests, in-market signals and competitor analysis to ensure precise audience segmentation. This means your ads will reach qualified users most likely to convert.
We implement transparent conversion tracking, including website tagging, to provide in-depth reports on user behaviour. This allows for adjustments to your Google Ads campaign, maximising conversions and ensuring your return on ad spend.
Why Google Ads matter
Don't just take our word for it…
Google Ads are a cornerstone for businesses seeking targeted growth. This advertising platform allows us to strategically place your ads in front of highly relevant users actively searching for your products or services.
Here's how Google Ads work and the substantial benefits they offer:
Focused targeting: Google Ads functionality includes a comprehensive suite of tools that allow us to go beyond demographics. Depending on campaign goals, we can choose from various campaign types like Search Ads or Shopping Ads, we can target users based on relevant keyphrases, interests, in-market signals (users actively researching similar products) and custom affinity segments (users similar to your existing clients). The platform allows us to set a daily budget for your campaign and choose a bid strategy that aligns with campaign goals. We can also add extra functionality like location extensions, phone call extensions and sitelink extensions to provide users with additional information and increase ad visibility.
Measurable results: Unlike traditional advertising, Google Ads offers complete transparency. With Google Analytics tools, our team will track clicks, impressions and conversions, and calculate return on ad spend to measure campaign effectiveness. This data-driven approach allows for continuous optimisation and adaptation, ensuring your budget is spent efficiently. This level of customisation results in higher engagement and conversion rates as your ads are seen by the most relevant audience.
Flexibility and scalability: Google Ads are beneficial for businesses of all sizes. Campaign budgets can be adjusted in real time based on your needs, and targeting parameters can be refined to ensure you reach the right audience at every stage of your growth. Whether you're a startup with a limited budget or a well-established business looking to expand your reach, Google Ads can be tailored to your specific goals.
Google Ads works well in conjunction with SEO to create a comprehensive digital marketing strategy. Even for businesses with a strong SEO presence, standalone Google Ads campaigns offer significant advantages. While SEO focuses on improving organic search rankings over time, Google Ads offer quicker visibility at the top of search results pages. By strategically targeting high-intent keyphrases through ads, we can ensure your products or services are prominently displayed to users at the moment of search, creating opportunities for more clicks and conversions.
Planning
Google Ad strategies
At WEBPRO, we begin with a thorough analysis of your business objectives, target audience research and assessing the level of competition. Our team use advanced keyphrase research techniques to identify high-intent keyphrases relevant to your niche to ensure your ad campaign drives maximum visibility and engagement.
Our experts then recommend and implement bidding strategies like Target CPA, Maximize Conversions or Target ROAS. These are tailored to your specific goals, whether it's maximising clicks, conversions or lead generation. We also build a 'negative' keyphrase list to prevent your ads being seen in irrelevant search queries, ensuring that your budget is allocated efficiently.
We continuously monitor campaign performance, making data-driven adjustments to optimise bidding strategies, ad messaging and targeting parameters. This ensures that your Google Ads campaigns remain effective and adaptive to evolving market trends and consumer behaviour. Our team will also ensure landing pages are optimised for conversions, maximising the return on your ad clicks.
A WEBPRO Google Ads expert will bring you:
- Targeted reach
- Cost efficiency
- Strategic placement
The WEBPRO Google Ads management team has decades of combined experience tackling complex campaigns across varied industries. They hold advanced Google Ads certifications and stay current with the latest platform updates and best practices. Our extensive experience means our team brings a deep understanding of Google Ads' complexities and nuances, allowing us to create highly effective strategies tailored to your business objectives.
We use advanced analytics tools and in-depth data analysis to identify trends, uncover hidden opportunities and optimise your Google Ad campaigns for maximum return on ad spend. Our experts are also highly skilled at creating persuasive ad narratives that resonate with your target audience, driving higher click-through rates and conversions.
We believe in clear and consistent communication at WEBPRO, so you'll receive regular performance reports with actionable insights, keeping you informed and involved throughout the campaign.
Google Ads can be daunting. At WEBPRO, we make everything as easy as possible by having a team of experts who know what they are doing and can explain things in a simple jargon-free way. We also have a set process which you can see below.
If you've already used Google Ads, we'll conduct an audit of your strategy and performance. We review campaign performance metrics, targeting parameters, ad creatives and budget allocation as well as assessing campaign structure, keyphrase relevance, audience targeting and historical performance data. From this evaluation, a new strategy is created based on insights to improve ROI and campaign effectiveness.
Keyphrase selection and ad group creation are the pillars of impactful Google Ads campaigns. We research and select relevant keyphrases with high search volume and low competition, ensuring ad relevance and maximising click-through rates. Thematic relevance ensures your ads resonate with user searches, boosting Quality Score (potentially lowering CPC) and click-through rates.
Effective copywriting and ad design are essential for maximising ad impact and resonating with the target audience. Our team creates compelling ad copy and visually appealing designs that capture audience attention and drive engagement. We test different variations to optimise results, ensuring that ads are continuously refined to improve campaign performance.
Our campaign setup process includes configuring bidding strategies, selecting targeting options and allocating budget strategically. We define target parameters based on audience demographics, interests and online behaviour to ensure precise ad placement. Setting up these parameters correctly is crucial for creating a well-defined campaign framework that maximises reach and optimises budget allocation.
The most important part of any digital marketing campaign is the management of it. We constantly make adjustments to campaigns to ensure the best possible results and we conduct regular reviews to monitor those reaults.
You will receive regular reports so you can see where your money is being spent and what is being achieved.
Digital marketing isn't a linear path with a beginning and end, it's more of a rolling road that you are either on or off!
When your initial project has been completed and the results reviewed, we will discuss our recommendations for building on those with another project. This may include an enhanced version of what's already been done or it could be something entirely new. Either way, the process starts again!
Google Ads campaign
It is important that your Google Ads campaigns are carefully reviewed on a regular basis. Without evaluating the effectiveness of each campaign, you could end up wasting valuable resources – time and money – on a marketing project that, if managed well, has the potential to bring tangible results for your business. At WEBPRO, we use a range of measurement tools, such as Google Analytics, to determine how well each campaign is working. We look at a number of factors, including how many people are able to see your ads, how many website visitors you are getting and much more. We strategically and systematically analyse segments at a time so that we can identify poorer-performing areas more quickly. We also look for unpredictable results, where patterns aren’t easy to spot.
Use a proven Google Ads specialist for:
- Data-driven insights
- Refined targeting
- Conversion analysis and adaption
Your questions answered
Do I need a big budget for Google Ads?
The size of your Google Ads budget depends on various factors, such as industry competition, campaign objectives and the scope of your target audience. While a larger budget can potentially reach more people and generate faster results, it's possible to achieve success with a smaller budget by creating a highly targeted campaign and allocating the budget strategically and efficiently. The WEBPRO team will work with you to determine the optimal budget for your specific objectives and ensure maximum ROI.
How can I improve my Google Ads Quality Score?
We will continuously monitor your QS and make adjustments to improve it throughout the campaign. Our strategies to improve it include:
Focus on keyphrase relevance:
- Keyphrase research: We identify valuable keyphrases that closely match user intent. Targeting relevant phrases ensures your ads are shown to users actively searching for your products or services.
- Tightly themed ad groups: We organise your keyphrases into tightly themed ad groups. This demonstrates a clear connection between your keyphrases and the ad content, improving your Quality Score.
Compelling ad copy:
- Keyphrase integration: We ensure relevant keyphrases are integrated naturally into your ad copy, particularly in the headline and description. This improves ad relevance and signals to Google that your ad is pertinent to the user's search query.
- Clear value proposition: We highlight the unique benefits you offer and how your product or service addresses the user's needs. Clear and compelling ad copy encourages clicks and demonstrates the relevance of your ad to the search intent.
Optimised landing page:
- Relevance to ad: We ensure your landing page content directly relates to the message conveyed in your ad. A user clicking on an ad for a specific product or service should land on a page that discusses that product or services, not your business history.
- Mobile-friendly design: In today's mobile-first world, a user-friendly mobile landing page is crucial. A slow-loading or clunky mobile experience can negatively impact your Quality Score. We ensure your ads are optimised for mobile devices.
By implementing these strategies and focusing on both the technical aspects (keyphrase relevance) and user experience (ad copy, landing page), you can significantly improve your Google Ads Quality Score. A higher score can mean lower costs, improved ad rank and ultimately, a more successful Google Ads campaign.
ROI
We can assist you by looking at a number of areas, including ad testing, improved ad group targeting and ensuring ads are running at suitable times.
Using our marketing team to help with your campaign ROI means that not only are you highly likely to gain in terms of revenue, but you are also able to save yourself valuable time, enabling you to focus on other areas of your business.
Contact our experts today for the ultimate Google Ads campaign.
