Revolutionise your business next year!
Regularly reviewing your marketing plan can make a huge difference to your bottom line by generating the most interest and avoiding unfruitful marketing investments. In this quick post, we’ll explain when you should be reviewing your marketing campaigns, how to do it and where to get further support.
If you already know you want marketing help in 2023, why not start a friendly chat with a WEBPRO marketing expert? We can discuss your options without any obligation to use our marketing services.
What is a marketing plan?
A marketing plan is a blueprint of how you will market your business or specific products and services within your business over a set period. Some businesses use marketing plans to cover the full calendar or fiscal year, while others may have one or more marketing plans every couple of months.
Marketing plans are often found within business plans, but the level of detail included can vary significantly between businesses. Some businesses might not even write down their marketing plan, but it will only be verbally discussed among staff or with the marketing agency they use.
How to come up with a marketing plan
To come up with a marketing plan, you need to identify what types of marketing strategies you will prioritise with your available marketing budget. You’ll need to first identify what marketing strategies will be most beneficial to your business by offering the biggest ROI. For example, a business targeting a local market only might prioritise offline marketing or social media ads, whereas an international business could pay more attention to Google Ads.
Once you know which marketing strategies are the most beneficial to your business – possibly with input from a professional marketing agency – you’ll then need to come up with how you’ll implement these plans and how they will be made. Some of the best marketing plans are outsourced to marketing agencies to save time and to ensure mistakes aren’t made and marketing budgets aren’t wasted.
When should you change marketing plan?
Most people will change their marketing plan at the end of the time period the plan was made for. If the marketing plan was devised to cover a full year, it’s likely that the business won’t make any drastic changes until the year is up. But a reluctance to adapt and change can be a costly mistake. It can cause you to keep investing in ineffective marketing campaigns and it could stop you from making more sales with other techniques.
The best course of action is to change your marketing plan when it’s not getting the results you expected. And the only way to know this is to make forecasts within your marketing plan and continually monitor each of your marketing strategies.
How to monitor your marketing strategies
Individual online marketing strategies can be monitored in real-time. Whether you’re using social media adverts, Google Ads, Google Shopping or something else, the performance of your strategies can easily be evaluated. You can evaluate metrics daily or evaluate after making adjustments to see how changes are affecting performance. This is an ongoing task, which may be better outsourced to marketing agencies if you haven’t got the time or expertise.
Simultaneously monitoring website performance using Google Analytics is also beneficial in these situations. You can use this online tool to see how website traffic is behaving on your site. It’s important to add this step in so you can work out whether the marketing campaign is ineffective or whether there is an issue with your website causing leads to drop off.
Refresh your marketing plan for 2023 with WEBRPO!
WEBPRO includes a team of professional marketers who can help any business come up with a data-driven and industry-specific marketing plan consisting of the strategies offering the biggest potential returns. If your current marketing has gone a bit stale, maybe it’s time to talk to our experts?
Recap: A marketing plan is an overarching plan of how you will use your marketing budget over a period of time. It should be adapted and changed if you’re not getting the expected result and if data suggests there are issues, which means monitoring individual marketing strategies frequently. Failure to do this will result in fewer sales and wasted expense. WEBPRO can assist in creating and monitoring your marketing strategies in 2023.
P.S. You don’t have to be an existing WEBPRO client to use our online marketing services!
