Website design and marketing
for small businesses
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We know running a small business can be tough, with so much to do and only you or a small team to get it all done, it can feel overwhelming.
Necessarily steep targets, tight budgets, sales, marketing, distribution, service expectations, legal obligations, they all need to be met. So, what first?
The answer’s a resounding YES! If you’re one of the 27% of small businesses without a website, your competitors could be benefitting.
It can be hard for a small business to balance all the work. A website can do a lot of the heavy lifting so make this your first job. The benefits are vast.
The importance of having a website
Don't just take our word for it...
There is so much a website can do for small businesses and start-ups. Those necessarily steep targets? A website can start to get your message out as soon as it’s live. This could help reduce time spent on other sales and marketing channels. Services can be referenced on your website, saving you time explaining them to potential clients while also managing their expectations. And your terms and conditions can be outlined too so clients know how your business operates.
Let’s look at what a website can do for you and your small business in a little more detail. For starters, it can:
Create an online presence
Make it easy for prospects to find you
Help you build trust
Give prospective clients a point of contact
Extend your reach – as far as you want to go
Generate sales
Enable you to share news on your business and its offerings
Establish you within your local community
Convey you as a thought leader in your field
Help you learn more about potential clients’ needs, wants and behaviours
Assist clients 24/7, even when the business is closed
Layout necessary legal information such as General Data Protection Regulation (GDPR), for example
The average cost of website design
for a UK small business
Whilst it isn’t possible to give a one-size-fits-all small business website price, at WEBPRO, we make things easy.
We do offer bespoke websites with all the bells and whistles you could wish for, but if your budget is tight, you might prefer to start small. We have a three-tiered range of template options to choose from: Bronze, Silver and Gold. Our Bronze solution starts at £34.95 (plus VAT) per month with a one-off setup fee of just £175 (plus VAT).
With WEBPRO’s small business website service you get:
- Cost-effective solutions in line with your budget
- Semi-bespoke template or fully bespoke designs
- Outstanding quality and value for money
Working with countless small businesses and start-ups, we have a real understanding of need to dos, hopes and dreams for the future and challenges. But over and above this, we have worked with such a wide variety of business types, that we even have a good understanding of small businesses of different industries.
Regardless of the knowledge we already bring to the table, we don’t know you and your individual goals and challenges. We start by listening to you. Your own unique set of goals and ambitions and how you see your new website helping you achieve them. We pride ourselves on being honest and transparent. If we are aware of any potential challenges, we’ll tell you, and then we’ll set about doing all we can to get around them.
Our website design services for small businesses are always in line with your business goals. We listen and welcome feedback, refining the process as we go. Take a look at our 6 stage process to get a feel for how we work.
With an initial meeting or conversation typically lasting around an hour, we begin by ensuring we understand your business goals. These remain at the core of any developments we make.
We collect strategic background information on your offerings, ideal client profiles, closest competitors, position in the market, competitive advantage and USPs. And then we build your business profile.
Should you like us to, we next turn our attention to your digital marketing strategy, where we look at buying and selling cycles, marketing funnels and channels, content, processes and timelines. If this service isn’t required, we skip ahead to stage 4.
If we are developing your existing website, we will check its functionality, and fix any issues, ready for your refreshed website. If you are looking for a brand new website, we skip to stage 5.
Our specialist teams set to work on content – the subject matter and format. They’ll ascertain the menu structure and then address sales and marketing features, like call to action controls, for example.
Once you’ve seen and reviewed your new website, any feedback will be addressed and sent back to you for further review. This process is repeated and refined until you are happy.
for small businesses
As we design and develop your website, it’s a great opportunity to work on your intended social media activity and other forms of digital marketing.
Experienced in all things social, we’ll have a good idea on the platforms that are likely to be most suitable for your small business initially. We always work on the basis that as your business grows and changes, we will need to adapt your website and other digital marketing strategies accordingly.
Our creative digital marketing team can help with:
- Social media marketing tailored to your business goals
- Search Engine Optimisation (SEO), content marketing and Pay Per Click (PPC) Advertising
- Email solutions
Your questions answered
How much should a website cost for a small business?
Opinions vary on what constitutes the average price. At WEBPRO, our Bronze semi-bespoke template solution starts at £34.95 (plus VAT) monthly with a one-off setup fee of £175 (plus VAT).
Is it worth making a website for a small business?
Absolutely. You could miss out on huge volumes of business without one.
website service
If a template website doesn’t feel like a good fit for your small business and you’d like something completely unique, our bespoke website specialists will be happy to help. They’ll work with you, aligning with your business needs, goals, ideas and budget, to create a bespoke website that wows in every way.
Or, if you’d prefer to kick things off with a professional, personalised template design, with a view to moving on to a bespoke website down the line when your business has grown, that can be arranged too. Just fill us in on your aspirations so we can work with you to make them happen.
For decidedly good website designs and marketing miracles for your small business, talk to the WEBRO team today.
