Professional branding
development services
Complete our short form to find out more about our creative branding development services
Collectively, our branding teams have extensive experience in most sectors, so they know how to go about building a professional identity, whatever the industry.
We can help you maintain a strong and consistent brand personality that encompasses everything from your brand promise to your design to your messaging.
Market your business accurately, in alignment with its values, vision and mission, creating a strong identity that’s vital for building brand recognition and trust.
You can choose from a variety of branding packages. They include logo design and brand guidelines that work across all platforms – both online and offline.
Winning brand creation agency
Don't just take our word for it...
The art of creating a brand takes expertise. It involves generating a name, sign or design – or a combination of these things – that makes a business identifiable, differentiating it from others offering similar products or services.
Having a brand strategy in place is incredibly important. It means having a comprehensive and planned approach to brand creation and management. Typically, consideration is given to brand identity and values, tone of voice, storytelling and the overall spirit or character of the business.
Our branding specialists have experience in a wide variety of sectors. This includes finance, mortgage and estate agency, healthcare and medical, charity, education, hospitality, eCommerce, creative and manufacturing industries. They use their know-how every day to create, manage and enhance brands of all sizes.
It’s because strong branding is so important that many turn to professional branding services. Consistently strong branding fosters trust. Aligning your design strategy with your target audience’s preferences is crucial. And it’s important to get the balance right between creativity (keeping things interesting) and consistency (ensuring your brand is always recognisable). Addressing any negative brand perceptions swiftly and transparently will rebuild trust. Here at WEBPRO, we can help in all these areas, and more.
If you don’t have clear branding goals in place, or you haven’t carried out market research to understand your prospective clients and their needs, or you’re unsure of how to leverage current market trends in branding, the WEBPRO team will know just what to do.
Identifying your
brand identity
A brand identity can be likened to a person’s identity – each being made up of a combination of elements. Just as an individual’s identity is made up from unique characteristics, a brand’s identity is too, encompassing both tangible and intangible features, such as its name, personality, history and visual identity.
Advantages of our brand identity service include:
- brand equity, showing prospects USPs, differentiation from your competition
- brand recognition, building trust and credibility, and subsequently loyalty
- increased leads and sales
Our skilful branding team stays ahead of the curve on trends and best practice across all form of brand creation and strategy. With many years of marketing experience behind each member of the team, they excel at bringing brands to life. They will work with you to establish your objectives and make recommendations on the strategy to take. Your brand could not be in safer hands.
Creating a beautiful brand that reflects your business is easy with WEBPRO. Almost everything is taken care of by our team of experts. Take a look at our 4 stage process below to get to grips with how everything works when you opt for logo design from WEBPRO.
We start with a brief onboarding meeting where you can meet the member of the creative team you’ll be working with and ask any questions. They will explain the process ahead and book the first session for the next stage.
In order to create a brand identity that is truly reflective of your business and its values, this stage is essential. You will likely have several meetings with our creative team, talking about different aspects of your business, your values, USPs and goals. Our team will ask in-depth questions which will likely need some thinking about and possibly internal discussions with the rest of your team.
All of the information gathered during your meetings with our team is used to put together an overview of your brand. This is brought to each meeting and updated as necessary until it fully reflects your business. Only then will we start to look at logo design and colours to complete your brand identity.
At the end of the project, you will be provided with a complete brand toolkit, presenting your brand in detail. This should be used by anyone responsible for creating any brand assets but is also extremely useful for your whole team as a brand is not just about logos and colours, it’s about the things we say and how we respond to our clients. Consistency is key when it comes to brand recognition.
branding services
While so much marketing happens online in today’s digital world, there is still a need for offline branding. It’s just as important that your brand is recognisable in the real world, and that it is seen in the communities you serve. The same principles apply. Your brand needs to be both creative and consistent. Whatever your offline business material requirements, we can help.
We offer:
- letterheads, business cards and office stationery
- larger displays and banners for events and conferences
- Sales manuals and presenter files for staff
Your questions answered
Can you refresh an existing brand?
Definitely! Our creative team likes to talk in terms of evolution vs revolution – do you want to work with your existing brand and make some changes so that it reflects your business more but keep the essence or do you need a complete brand overhaul? Our team can work with both.
How much does brand development cost?
Costs vary depending on the level of service required, what assets you need at the end of the process and who you use to do the work. A brand identity project is in-depth and lengthy and therefore does come with a price tag – you can expect to pay thousands rather than hundreds for this type of work.
logo design
Branding and logo design tend to go hand in hand. Logos are the visual symbols that represent a brand, company or product, making them easily recognisable. Our graphic designers and brand team work together to either design a completely new logo or revamp your existing one. This is done with skill – creativity and care, research and experience and an adaptable approach. On presenting your new logo to you, we listen to your views, likes and any dislikes and we get re-creating if necessary.
For guidelines on branding that works, get in touch with our team of marketing specialists today.
