Online PR and outreach
that reaches more clients
Reach out and get PR help by completing our online form
At WEBPRO, we follow ethical link-building practices. We prioritise open communication, create linkworthy content and build genuine relationships to strengthen your brand authority.
Search engines recognise these mentions as a positive signal, potentially influencing search rankings. Even without direct links, they boost awareness and authority within your industry.
Link reclamation involves analysing lost links and restoring or replacing valuable ones. This process helps recover valuable SEO equity and maintains the authority of your website and search rankings.
The WEBPRO outreach strategy targets relevant media outlets in your industry and niche to reach the ideal audience, improving brand awareness and link acquisition opportunities.
Why online PR and outreach matters
Don't just take our word for it…
Online PR and outreach are integral components of a comprehensive digital marketing strategy. They contribute to brand visibility, credibility and trust, while also driving SEO benefits, audience engagement and effective crisis management. Investing in these activities can yield significant returns in terms of brand reputation, client trust and business growth.
Mentions from other websites serve as endorsements, while backlinks act as votes of confidence from these sources. When a reputable website links to yours, it essentially signals to search engines that your content is valuable and informative. These links are a fundamental pillar of SEO as search engines use them to gauge the relevance of a website and the authority it has within a specific niche.
One way search engines discover and index new content is by following these links. Search engines crawl these links to find new content and understand the relationships between websites.
Historically, the PageRank algorithm played a central role in this process. The PageRank algorithm evaluated webpages by considering the quality and quantity of their backlinks. Websites with a greater number of authoritative links were considered more valuable, leading to higher rankings on search engine results pages (SERPs).
However, search engine algorithms have grown in sophistication. While backlinks remain a crucial factor, the emphasis has shifted towards 'natural' and 'relevant' links, with quality now more important than quantity. Websites with artificially inflated backlinks or those built through spammy tactics can be penalised by search engines.
At WEBPRO, we understand the importance of ethical link acquisition. We adhere strictly to 'white-hat' techniques that focus on earning backlinks from relevant, authoritative websites within your niche. This process may take longer than manipulative tactics but the results are sustainable and designed to genuinely improve the performance of your website.
By reclaiming lost mentions and links, we rebuild trust signals that were once present. This can improve rankings and increase website traffic, ultimately helping to position your brand as an online authority in your industry.
Effective online PR strategies can also lead to the creation of valuable content about your brand or products/services. This content can then be shared to further amplify your reach and brand message. The results will be genuine and long-term, and you’ll notice the difference in your rankings.
Planning online PR
and outreach strategies
To create an effective online PR strategy, it's important that we have a thorough understanding of your target audience and trends in your industry, and know what your business objectives are. Our service includes a thorough analysis of your current online presence, identifying strengths, weaknesses and opportunities.
Here at WEBPRO, we conduct in-depth research to identify relevant media outlets, influencers and online communities within your niche. Our team uses advanced industry tools and techniques to assess audience demographics, content preferences and engagement metrics. This allows us to tailor our outreach plan to reach the right audience and create outreach pitches and content aligned with audience preferences, increasing the likelihood of positive reception and engagement. We also offer regular reports to measure the success of our outreach efforts so we can adapt where necessary.
Our strategies are bespoke and often include media relations work, content marketing, influencer outreach and social media engagement.
With a WEBPRO outreach campaign you get:
- Strategic direction
- Targeted messages to key audience
- Competitor backlink analysis
WEBPRO's online PR and outreach team are not just PR specialists; they have extensive experience in digital marketing, public relations and SEO. This allows us to ensure your online PR and outreach project is strategically aligned with your overall SEO goals.
Creating content that audiences want to read is at the heart of successful outreach. Our team of skilled writers create copy that resonates with audiences and increases opportunities for valuable media placements.
Building trust and rapport with journalists and influencers is crucial. Our team is open and authentic in all of their interactions and knows that the most important aspect is offering something of value and interest, thereby maximising the chances of securing positive coverage and brand mentions.
This powerful combination of SEO expertise, content creation skills, data analysis and relationship building allows our team to deliver exceptional online PR and outreach campaigns that drive impactful results.
Outreach can be daunting. At WEBPRO, we make everything as easy as possible by having a team of experts who know what they are doing and can explain things in a simple jargon-free way. We also have a set process which you can see below.
We assess your current backlink profile to identify high-quality, valuable backlinks, as well as low-quality or spammy links that could harm your ranking. Ideally, there would be a variety of websites linking to yours as a healthy profile includes links from diverse, relevant sources. We also analyse the anchor text for insights into how search engines might understand your content.
We conduct a detailed search to find relevant websites within your industry or niche. Links from thematically relevant websites carry more weight with search engines and are more likely to be clicked by your target audience. Our team takes a holistic approach to determining the authority of a website, considering things such as well-maintained content, a positive online reputation and recognition in your niche.
We target relevant, high-authority websites for outreach, creating a win-win where their endorsement strengthens both their website and yours.
One of the most important aspects therefore is ensuring that the approach is personalised. Our in-depth analysis ensures every outreach opportunity is strategically aligned with your niche and website goals. This means we can create content that is engaging, relevant and will appeal to them and their audience.
Our writers are experts in creating off-page content, which is distinct from on-page content hosted on your website. Off-page content is written specifically for publication on other authoritative websites that then links back to your own, signalling credibility to search engines. The more reputable websites linking to your site, the stronger your own authority appears, influencing search ranking.
Our strategy revolves around building strong media relationships, writing newsworthy content that is informative and relevant, and managing the outreach process meticulously. We track media mentions and activity relevant to your niche, allowing us to be proactive in our approach. By combining these strategies, we significantly increase the chances of securing timely placements.
We schedule a review after enough time has passed for the campaign to generate results and for data to accumulate. Based on this data, we develop a new strategy to maintain and build on the momentum. This ongoing review and replan phase ensures we can adapt to SEO-industry changes and build on the results of past campaigns.
boost your online reputation
High-quality backlinks from reputable and authoritative sources offer significantly more value than a large number of low-quality links. Such quality links communicate trust and credibility to search engines, which can lead to improved site rankings and enhanced visibility.
Link relevance is another important factor. Links from websites that are contextually related to your business indicate to search engines that your website is an authority within its niche.
Diverse sources are also important to ensure your backlink profile follows natural patterns. Links from a variety of authoritative domains demonstrate broad industry recognition, further boosting search engine trust.
Creating an effective outreach campaign can result in:
- Improved rankings and positions
- Increased site authority
- Higher share of organic traffic
Your questions answered
What is the difference between 'dofollow' and 'nofollow' links?
Dofollow and nofollow are two ways links can be coded in HTML and they signal different things to search engines:
- Dofollow links: These links are the default and pass on 'link juice' (SEO value) to the website they link to. Search engines follow these links and take them into account when ranking the target webpage
- Nofollow links: These links don't directly influence SEO ranking. They function more like directional signs, guiding users to the linked website but they won't directly impact your SEO ranking
Here are some common reasons to use nofollow links:
- Sponsored links: If you're paid to place a link on your website, it's usually recommended to use a nofollow tag to avoid misleading search engines
- User-generated content: Links within comments or forum posts often use nofollow to prevent spammers from manipulating search rankings
- External social media links: Links to social media profiles typically use nofollow to avoid giving those sites undue SEO weight
While dofollow links are ideal for SEO, building a healthy backlink profile involves a mix of both. Nofollow links can still drive traffic, especially from relevant websites with engaged audiences. Focus on acquiring high-quality backlinks, regardless of dofollow or nofollow, as long as they come from reputable sources within your niche.
How many backlinks do I need?
Unfortunately, there's no magic number for the ideal amount of backlinks a website needs. It depends on several factors, including:
- Your industry: Competitive industries typically require more backlinks to rank well
- Website age: Newer websites typically require a higher volume of backlinks to establish authority and gain recognition in their respective fields
- The strength of your competitors' backlink profiles: You'll need backlinks comparable to or exceeding those of your top competitors
- Quality links: We only acquire backlinks from relevant, reputable websites within your industry. These high-quality links carry more weight with search engines and contribute more to your SEO success than a large volume of low-quality links
At WEBPRO, we focus on:
- Quality over quantity: We prioritise acquiring high-quality backlinks from relevant websites within your niche
- Monitor your backlink profile: Our teams use SEO tools to track your backlinks and identify areas for improvement
- Set realistic goals: Our focus is on gradually building a strong backlink profile over time through effective SEO strategies
content
The most effective method to earn backlinks is through the creation of authoritative, trustworthy and valuable content. Producing material of high quality that resonates with your audience and addresses their needs increases the probability of attracting organic backlinks from reputable sources within your industry. This strategy not only improves the search engine rankings of your website by demonstrating expertise and reliability, but also positions it as a respected authority in its niche, driving ongoing traffic and engagement.
Build your brand with strategic online PR. Contact the WEBPRO team for more information.
