We often get business owners coming to us who already have a website and one of their biggest complaints is that their online presence – i.e., their website – doesn’t achieve what they expected. They got a professional website expecting a quick increase in leads, but this hasn’t been the case.
But getting an awesome website is just half of the battle. It’s a good start, but you also need to attract people to your site and let your target market know it’s there. WEBPRO can increase the returns on your online presence. Call us now for details or read on for further information.
How to get more from a new website?
Owning a professional website that considers the user experience is imperative to make more sales once the user has landed on it. A professional website can also attract more visitors if it ticks the right boxes with the folks at Google. However, the website on its own won’t usually be enough to generate enough leads. It needs to work in tandem with lead generation strategies.
To get more eyeballs on your website, you need to invest in digital marketing. By combining a professional website with digital marketing, you have a recipe to make the most of your online presence and see real results. We discuss some of the most effective online marketing strategies below.
Search Engine Optimisation
Search Engine Optimisation (SEO) services are used to make your website pages feature higher on search engine result pages, also known as SERPs. This is achieved by meeting the expectations of the search engine which indexes each website page. You can use SEO to organically increase website visitors by simply being more visible when an internet user makes a relevant search.
The optimum goal is to be at the very top of the SERP, but by simply featuring on the first page you can see a big increase in website leads. SEO involves lots of different off-page and on-page techniques, so it can be difficult to know where to start. The WEBPRO SEO team is on hand to advise you and set realistic expectations.
Google Ads and landing pages
When you search for a product or service, there is a good chance the very top search results will be taken up by businesses that paid for theirs to be in those top positions. This is known as Google ads and can be a great way to make people aware of your website and its offerings.
The bottom line is that Google Ads increases your chances of people clicking on your advert, which should take the individual to a specific landing page. Landing pages are website pages created with the sole intention of promoting a product or service in a way that gets the lead to take immediate action. Each Google Ad campaign you run should have its own dedicated landing page.
Social media marketing
Social media marketing is a fantastic way to market to people who are most likely to be interested in your products and services, including social media users who have recently been searching for the things you offer. The biggest advantage of using social media to advertise your products and services is that it can penetrate your actual target market. It can also be used as part of a re-targeting campaign, which is when you try to recapture the attention of people who previously visited your site.
All roads lead to Rome your website
It’s not just online marketing that can generate more attention in your site. You should also do it by including your website address or a direct link on all of your business communications. This ensures that everything circles back to your website. Consider adding your web address or a direct link to your:
- Business cards
- Email signatures
- Letterheads
- Social media posts
- Offline marketing materials such as brochures and leaflets
Recap…
Lots of clients expect to see great returns on their investment in a new website. But the website is only half of what’s needed to create a strong online presence with good returns. You also need to attract people to your website, which is best done by combining the site with tailored marketing services. There is also some low-hanging fruit to be picked, where you market your site effortlessly by including your domain name or a link within email signatures, business cards, etc.
WEBPRO Knows
Consumers are 4 times more likely to click on a Google Ad than any other type of online advert. People trust Google Ads, which contributes to why they’re so effective for new lead acquisition.
