Every year, businesses set aside a sizeable budget for marketing campaigns with the hope of acquiring high-quality leads which materialise into repeat clients. But not everyone gets the results they expect.
We’ve taken a look at the most common marketing mistakes below. See if you’re making any of these or get in touch to learn about WEBPRO’s marketing services.
Not having a marketing plan
The first mistake is not having a marketing plan. A marketing plan should include your annual budget and a detailed breakdown of how it will be spent. It should outline the carefully-selected marketing strategies you plan on using and when they’ll be used – or paused.
However, there is a potential mistake even among businesses that plan. Your marketing plan requires a degree of flexibility to account for changes in the industry and to react to marketplace opportunities. The best marketing strategies don’t launch and remain unchanged, so neither should your plan.
Not having defined goals
The second marketing mistake we want to talk about is not having clear and defined marketing goals. Your marketing goals should state exactly what you expect from each marketing campaign and how achieving these goals will contribute to wider business goals. By setting measurable goals you can later decide the effectiveness of the campaign and calculate ROI.
A good example of a business failing to set marketing goals is in the world of social media. Often businesses know they should be using social media but aren’t sure how they should be using it and to what end. The goal isn’t just to be on social media, but it should be to use social media to contribute to website visitors, enquiries, reviews, etc.
Not being consistent
The third big marketing mistake is not ensuring consistency between business values and all marketing campaigns. Not being true to your business values across your online presence is noticeable among leads and can be off-putting. If you can’t be consistent in your messages you can lose consumer trust.
A typical example of this mistake is seen in professional businesses that have traditional values and a clean-cut image. But for some reason when they launch social media campaigns, they try to be something else, such as relying on humour a lot more. It’s like their website and branding are wearing a suit and tie but their social media adverts are wearing beach shorts and flip-flops.
Not using experts
The final marketing mistake we want to address – and this is a biggie - is trying to market without the input of an experienced and professional marketer.
We get it, you’re enthusiastic and want to learn the ropes independently, but this can have a negative outcome on campaign results. There is so much to know about running effective marketing campaigns that cannot be learned by reading online blogs. It requires insights from a trained and experienced expert.
For example, people who run their own Google Ad campaigns are said to use about 20% of the functionality of the Google Ads platform. Just think how much more effective their investment would be if a professional was running it for them and utilising the other 80% of the platform.
Marketing services at WEBPRO
WEBPRO offers a wide selection of digital marketing services for all budgets. If you’re committed to getting marketing right this year, consider our popular marketing services. We provide marketing planning and all marketing strategies so you get everything you need from one convenient location. Contact WEBPRO’s marketing team now for a friendly initial chat.
Recap…
To sum up, four of the biggest marketing mistakes we see a lot are:
- Not having a (semi-flexible) marketing plan and budget
- Not having measurable marketing goals
- Not showing brand consistency across all marketing campaigns
- Not getting marketing expertise to enhance ROI
Using WEBPRO marketing services will ensure you avoid these and other marketing mistakes while making sure you get the best results for your budget.
WEBPRO Knows
Sources suggest that 68% of businesses want to improve the measurability of their marketing strategies’ ROI.
