How different tracking tools can help you set and meet your marketing goals

We see companies every day determined to drive their marketing forward, however what we’re often asked is how they can track the return on their investment. When you’re investing money and time in certain marketing activities it’s understandable that you want to know how they’re performing.

Here at WEBPRO we advise companies on how to track the results of their marketing efforts, whether it be through telephone tracking or Google Tag Manager we feel it’s crucial to be able to grow your business. But why is it important?

You can see where leads are coming from

Most importantly you can see where business leads are coming from. For example if you operate in the financial sector you might decide to invest in a PPC campaign around a series of keywords. Tracking the profitability of the campaign is straightforward however it’s still important to know exactly where those users went when they landed on your website to help you better understand the customer journey.

You can accurately calculate your ROI

You want to ensure that you’re getting back the money that you’re investing, ideally more! For example using telephone tracking on your landing pages enables you to monitor the ROI for each one. This helps you learn the messages and visuals that are successful in converting your customers, as well as assessing the investment made in any associated marketing activities such as Google Ads.

You can allocate your time effectively

Once you know that a certain marketing activity is your most profitable then you can start to invest more time in that area. Equally you may find you’ve spent a lot of time on a given task only to identify through tracking that it wasn’t as profitable as perhaps first thought.

You can react quickly

Being able to see the response to a marketing activity in real time is exciting and allows you to react quickly. For example you could be tracking two different marketing campaigns at one time. One might be storming ahead, bringing in lots of leads, whereas another might not be having the impact you hoped. Quickly you can channel resource and budget in to the more successful area rather than having to wait until the campaigns were over to review the success.

You can set clear goals

Once you’ve started to measure the impact of a campaign you’re then able to create specific and measurable goals for the future. Once you can monitor traffic coming from a particular email campaign, for example, you can then set goals like “this month our target is to increase responses from email marketing campaigns by 10%”.

At WEBPRO we can help guide you in the right direction when it comes to tracking. We have seen first hand how impactful tracking can be and we’re determined to help other businesses. Our experienced team can get the most from Google Tag Manager and other tracking tools to help your business grow. If you want to discuss tracking tools get in touch, we look forward to working with you.