Breaking down the top marketing tools for a more profitable future

For most people, online marketing can be an intimidating concept. Particularly in the case of newer or smaller businesses, budgets are restricted and every penny counts, so it is crucial to know what to do, and how to do it, for the most effective results.

In the first instance, the two most important factors to look at for your website are Search Engine Optimisation (SEO) and Google Ads (formerly Google Adwords). SEO is the process of tailoring your website to improve search engine visibility, improve rankings and increase traffic, making your site easy for your potential clients to find. Google Ads is Google’s ad service, where you pay to place search results for your site on a search engine results page (SERP).

So, you are probably thinking – ‘Where do I start?’ ‘Which one do I use?’ This is where we come in.

Marketing budget – Save or Splurge?

Quite simply, technically SEO is free, and Google Ads is paid. While you may think, “great, I’ll go with the free one then!”, there are other factors to consider.

The process of optimising your site is long, takes a lot of hard work, and you can be penalised if it is not done correctly, which makes having a professional do this for you so important (especially considering how invaluable it is in the long run). Whereas Google Ads garners immediate results, meaning those all-important sales, but can also be a huge waste of time and money if not used correctly, or to its fullest potential.

Short-term fix, or long-term goal?

For new businesses especially, Google Ads is an appealing prospect. It can produce quick results to kickstart your turnover and get you seen. But, by the same token, once the Ads stop, the sales produced by them stop as well. With SEO however, the result is organic traffic, meaning long-term results and long-term clients.

Startup?  Score yourself speedy sales!

If used to its fullest potential, and combined with the right tools, Google Ads is ideal for startups wanting targeted traffic quickly, to jumpstart their sales right out of the gate. It’s also quick and easy to calculate your ROI – great for managing your budget. Here at WEBPRO, the art of online marketing is our forte, and our aim is producing the best level of exposure, to maximise your revenue.

SEO gets you seen, long-term

Although Google Ads is a very beneficial marketing method that produces results quickly, SEO is more sustainable long-term. Google Ads works to get you leads in a short period of time, however SEO is organic traffic, which tends to be what visitors will gravitate towards.

So, which one is right for me?

Our simple answer to this would be – both.

Both tools have their own individual benefits and, in their own ways, lead to a more profitable business for you.  

The combined approach means that you can score those all-important initial sales, while building long-term traffic, to guarantee yourself a much more lucrative future for you and your business.

Here at WEBPRO, we want to get you noticed. Our expert team of online marketing professionals use a combination of invaluable technical knowledge and a collaborative approach to produce the best level of exposure and maximise your revenue.

Get in contact to find out more and see how we can help.