SEO gets clicks to your website, but only a positive experience can convert to sales
When you’re looking to grow your business by getting more traffic to your website, you’ll naturally think about investing in search engine optimisation (SEO). However, money spent on SEO is wasted if the user experience of your website isn’t up to scratch.
It’s essential to align your SEO and user experience strategies, so we’ve put together a few pointers to help:
Become the authority
One of the best ways you can improve the experience for your user is to become the authority within your industry. That means creating content that demonstrates your expertise and that your audience wants to read and share. It keeps the visitor on your website for longer, improving your website dwell time and encouraging them to return to your website to see what else you have to say. Our experienced team can help you create compelling and creative content that will improve your user experience and give your SEO a boost!
Focus on key phrases
Rather than just stuffing your website with key phrases, it’s essential that you think about key phrases that people might use to find your website. For example, “finance company for start-up businesses” as opposed to simply “finance company”. If you focus on the phrase that is commonly used to find your product and service, Google will reward you with visitors. Our SEO team can help advise on the right long-tail key phrases your potential clients are using.
Consider technical SEO
SEO is more than key phrases and link building, there are many technical aspects to consider. This includes issues such as slow website load time. It negatively impacts on your SEO and it’s frustrating for your user. We have the skills at WEBPRO to deal with technical issues through improved website design and development. Once your website is in shape, we can then build an SEO campaign to attract the right audience.
Monitor your bounce rate
The bounce rate monitors the speed at which someone lands on your page and then exits. The faster they exit, the higher your bounce rate. Having a high bounce rate negatively impacts your SEO. This is where the user experience comes in to play. If you have a website that is sluggish or doesn’t meet the needs of the user, any investment in SEO is wasted. You can trust our team to understand user behaviour on your website and build a strategy to meet the needs of your visitors.
Optimise for mobile
Before spending your budget on an SEO campaign, you first need to ensure that your website is optimised for mobile. When deciding how to rank your website in the search engine, Google will first look at how it appears on mobile. That’s because more people now search online using mobile devices. Sites need to load quickly on mobile and be fully responsive, or it will impact on the bounce rate and the experience for the user. Here at WEBPRO, when we develop a website, we ensure it works across all devices and browsers.
You can trust WEBPRO to build a strategy that creates the most effective user experience and improves your SEO. We’ll start by taking a good look at both your website and your content. We’ll study user behaviour, work to understand your ideal client and begin to reimagine your online shopfront.
Let WEBPRO take your business to the next level – we look forward to Working with you!
PS: There’s no point investing in SEO, without addressing the user experience. Align your strategies and grow your business.
