Proven ways to increase traffic alongside SEO
Qualified traffic is the lifeblood of every website, and search engine optimisation (SEO) can help deliver high numbers of people. While it should be a key part of your marketing strategy, it is not the only game in town. There are plenty of other ways to increase website traffic which you can, and should, be doing alongside your SEO work.
Among the most useful approaches are:
Blogging
Blogging is an excellent way to raise your profile and potentially generate more website traffic. Search engines love fresh and relevant content, and a regular blog is one of the most straightforward and inexpensive means to deliver this. Blogging is an opportunity to connect with your audience by publishing material that answers their questions and solves their problems. In addition, an engaging blog will keep people on your site for longer and keep them coming back to see what you have to say, both things that Google loves. WEBPRO has a dedicated team of seasoned content writers who create awesome posts in a variety of business niches. Whatever you need, we have the writer for you.
Encourage links to your site
If you have something worth saying, your messages can spread like wildfire through social media and your email communications. To encourage people back to your site, add links to your social media posts and email marketing. If they like what they’re reading, they will naturally want to check out your website to learn more about you. But don’t stop there. You should also add your website URL to your business stationery, business cards and marketing materials.
Subscribe to local directories
Another way to get links back to your site is to get them from local searches online. These are like digital yellow pages that index businesses by niche, category or location. They often include reviews. When someone uses a directory, they want to locate a service or company relevant to their needs. By having your business listed, you increase your site's visibility and also give your site legitimacy – if it’s listed then it must be genuine and this is something that Google looks for. Subscribing to local directories is absolutely crucial and something we offer as part of our SEO service.
Use responsive website design
A responsive website adapts to screen resolutions and sizes, so it looks good on all devices. This not only improves the user experience but it can also earn you higher page rankings. Google uses mobile-first indexing, which means the search engine uses the mobile version of websites for indexing and ranking rather than the desktop version. If your site is not up to scratch on mobile devices, you won’t see any benefit to your ranking, and you will also put off a wealth of potential clients who primarily use their mobile to search for what they need. Here at WEBPRO, we also use the mobile-first approach.
Apply for an SSL certificate
SSL Certificates enable websites to move from HTTP to the more secure HTTPS connection. Therefore when a user shares sensitive information with you, such as credit card information, HTTPS adds additional layers of protection. Not only does this foster trust with your website visitors, Google prioritises sites with an SSL certificate so you can gain a slight advantage over those that do not have one.
Recap: If you do it right, the approaches outlined in this newsletter can help you build authority, credibility and trust that will raise your profile in your industry and boost your brand.
PS: To get the largest volume of qualified traffic to your website, combine these approaches with SEO techniques.
