How can you invest in online marketing where it counts?
Getting to page one on Google used to be the goal for businesses as it almost guaranteed clicks. However, increasingly being on page one of Google doesn’t mean you’ll automatically pick up the visitors.
Did you know 50% of Google searches don’t result in a click?
It might seem like a crazy statistic, but when you take into account the different ways Google makes searching faster for the user, it all starts to make sense. Featured Snippets at the top of Google’s results page for example, pulls information from websites to give users answers to their questions without them having to click on the link.
But don’t despair, it’s just a case of being clever with your strategy and investment. Here at WEBPRO we have the experience to help. We’ve put together a few pointers below:
Research is everything
When you want to climb the Google rankings, we can’t emphasise enough how important it is to do your research. There is no point buying ad space or trying to rank for a key phrase that won’t generate the right traffic. Our team are online marketing experts, up to date on the latest Google algorithm changes, and can put together an intelligent strategy that will make a difference to your business.
Use Google Ads for quick results
Google Ads can be powerful if you’re looking for immediate results, especially if your website doesn’t currently rank well for your chosen search term. However, if you don’t tailor your ad appropriately, you’ll spend a lot with little return. It pays to use a WEBPRO expert who can get you the most for your money, advising on cost per click, key phrases and daily spend.
Grow organically
The majority of Google clicks are still to websites that appear organically, but to get to page one for your chosen search term requires a more medium to long term strategy. WEBPRO can get your Google Ad up and running, and while that’s doing the short-term work, we’ll put together a clever SEO strategy to help you climb the rankings organically and stay there.
Focus on the ROI
Every campaign should have a ROI, and at WEBPRO our target is to increase it by looking at a number of different areas. If your website isn’t getting the traffic you need, we can assist you by looking at each area including ad testing, improved targeting and making sure ads are publicised at the right times.
Monitor and tweak your campaign
It’s not enough to simply start SEO work or a Google Ads campaign and leave it to run. You need an expert to regularly monitor and tweak the campaign to ensure that you’re reaching the right audience. It’s a big job, so let us handle it, leaving you to focus on your business.
Getting less traffic from Google searches doesn’t have to be a worry, as we can help you. Though many will tell you that’s a quick fix, it isn’t, but when done right you can reap the rewards. You just need a trusted team on your side, and you’ll get exactly that when you trust WEBPRO to help your business grow.
PS: With 50% of Google searches generating 0 clicks, a WEBPRO online marketing expert can help you get the traffic you need.
