Creating landing pages that really hit the mark!
You know that in business making the right first impression is so important, and it’s the same when it comes to your website. If you’re spending your marketing budget on Google Ads and investing in your SEO, then you might want to think about landing pages to ensure your marketing is delivering the leads.
A landing page is not simply a home page. At WEBPRO our team can create multiple landing pages, each tailored to a specific service. Say for example you’re running a Google Ads campaign to promote your range of business loans. We could create a landing page aimed purely at this market, allowing you to really focus on what you can offer these clients.
So what’s important in the world of landing pages?
Grab your audience’s attention
The purpose of your landing page is to get leads, so it’s really important that the page grabs their attention straightaway. It should be instantly clear what service the page is promoting and how you can get more information. At WEBPRO we create landing pages that reflect your branding and are completely in keeping with your website, making everything clear and consistent for your potential client.
Create a loud call to action!
Landing pages have just one call to action, so make it a loud one! We would design your landing page so the enquiry form is the first thing your new potential client sees, encouraging them to fill in their details and providing you with a lead.
Write great copy
Research shows that people take just 90 seconds to make their mind up about a product so use that time well! WEBPRO can write great copy, guiding people to complete the enquiry form. If they chose instead to scroll, copy should keep delivering that message until they arrive at the second enquiry form that we always position at the bottom of the page, to catch anyone yet to be converted.
Add a video
Video can be a really powerful marketing tool especially on a landing page. It encourages your client to get more information on your services in a very passive way. It also encourages your customers to stay on your page for longer. Employing a professional company like WEBPRO can really help take your video to the next level.
Focus on value
Whatever service you’re looking to provide, you need to focus on what your client will really value. At WEBPRO we find that brief lists of benefits work well, or incorporate a snappy summary of the selling points in your video to help your conversion rate.
WEBPRO can create compelling landing pages that really meet the needs of your audience. Not just that but we’ll ensure all the practical elements are taken care of, such as making sure your page is viewable on all devices.
We’ll work hard to understand what you’re trying to achieve and put our full spectrum of marketing skills to work to help you get there.
Get in touch to find out more and see how we can help.
