Many businesses overlook this – but it’s essential for online marketing activity
An online business can’t survive without optimising its website for Google. While most online businesses know this, few take advantage of Google My Business and the multiple benefits it brings.
Google My Business is crucial for any business. It provides essential information for potential clients, allowing them to find you and your contact information quickly and easily.
In fact, 16% of businesses receive more than 100 calls each month from Google My Business.
Chances are some of your competitors are already taking advantage of it. But what is Google My Business?
Provide all your contact details instantly
Google My Business is a directory that allows your business to be prioritised in local searches. So, if you’re a coffee shop with a Google My Business listing and someone in your town searches for ‘coffee shops’, your listing will pop up on the map below the paid ads. Your listing can include lots of essential information like contact details, location, opening hours and a link to your website.
Improve your local search visibility
This makes Google My Business a great tool for effective local marketing. Firstly, a Google My Business listing typically appears near the top of the page, below Google Ads and above organic listings. That means for local searches you’re prioritised above organic results. Here at WEBPRO we can set everything up for you as part of our search engine optimisation (SEO) services, optimising your listing so it appears in the searches and areas that matter to you.
Engage with clients easily
Google My Business allows clients to leave reviews, and ask questions, which increases brand trust. Responding to reviews and answering questions are great opportunities for engaging with your client base. Receiving multiple positive reviews also helps with local SEO as it lets Google know that this is a business that people trust.
Promote events and special offers
Traditionally, a Google My Business listing provides a link to your website. However, you can also promote events, share your content and promote particular products and services. These posts only last for a week, but they’re great for promoting special offers or for a last-minute push in the lead-up to an event. Up to 10 images can be added to your Google My Business posts, too.
Take advantage of every feature
A Google My Business listing can make a huge difference to your local marketing but setting it up and regularly maintaining it takes time. Choose WEBPRO as your SEO partner and we can help you take advantage of every aspect of Google My Business to help your business grow.
At WEBPRO, setting up a Google My Business listing is just one part of the service we provide when building your brand online.
Our all-encompassing online marketing service ensures that your website SEO needs are met. Everything we do is designed to ensure there’s a positive impact on your website’s organic rankings in Google.
Getting SEO right means your website can then become a powerful marketing tool that delivers real, tangible results – attracting visitors and helping to convert them into leads or sales.
Get in touch today, our team of SEO experts are ready to get started!
PS: To ensure your business makes an impact locally, ensure your Google My Business listing is managed by a team of SEO experts.
