How using Google Display marketing can help you find the right consumers for your business
Think about the last time you were browsing online and noticed an ad for a product that felt perfect for you, really targeted to your needs. You might feel like Big Brother is watching, but really it’s just the result of some clever focussed advertising. It’s what is known as Google Display marketing, and it can be really powerful for your business.
At WEBPRO we can help get the most from the Google Display Network for a client’s business. If you’re considering if it’s right for you take a look at a number of the benefits below:
Reach a large audience
Of course the biggest benefit of Google Display marketing is the ability to reach a large audience, much larger than you could reach through more traditional forms of marketing. It’s a really cost-effective way to grow your business when you do it right. It helps build your brand and grow awareness with the right audience.
Target the right people at the right time
Through the Google Display Network you can tailor who sees your ads and where they’ll be shown. For example you can use a feature known as In-Market Audiences, meaning your ad will appear when a user is researching the product or service you provide. For example if you sell garden sheds, WEBPRO can tailor your campaign so your ads appear when people are comparing shed products. We conduct research to understand where your potential customer is on their buying journey and position your ads to land at just the right time.
You can set a budget
If cost is holding you back then there’s no need to worry. You are able to set a clearly defined budget so you don’t spend more money than budgeted. At WEBPRO we also make sure you’re getting the most for your money in terms of cost per click, tailoring your campaign to be as effective and efficient as possible.
Remarketing can help close the deal
Ever looked for a product online, then a few days later, when you’re checking your email, you notice an ad promoting the product you were considering. It tempts you to look again doesn’t it? Maybe even to make your final buying decision. This is remarketing, and another way the Google Display Network can help you close the deal.
You can be creative
We’re skilled at creating eye-catching, visually exciting ads that still fit within a client’s brand. With online being a heavily populated marketplace it’s essential that your ad cuts through the noise to really grab the attention of the right audience. We have a team of skilled designers who are constantly looking for innovative ways to deliver a client’s message online.
Here at WEBPRO we can offer the full spectrum of marketing functions, including online marketing. Choosing to use Google Display marketing can seem a little daunting at first, however we make the process as simple and straightforward as possible. We work with you to understand your budget, your audience and the KPIs you’re hoping to achieve.
So if you’re ready to take your brand to the next level, then get in touch today. We look forward to hearing from you!
