When a customer visits your site, does it have the impact you're looking for?
You literally have seconds when a client visits your website to engage them with your product or service. It’s essential that visitors not only get the information they need, but also that it looks fantastic and is easy to navigate! You know yourself when you visit a site, that you make a snap judgement about whether you’re impressed or turned off and it usually comes down to a number of key factors.
At WEBPRO we always rise to the challenge of developing an impactful website, so we’ve put together five top tips to help:
Do your research
Before you begin designing or redesigning your website you need to do your research to see how you stack up against your competition. Depending on the product you’re selling or keyword you’re targeting, you need to see who is ranking highest and the user experience of using their site. At WEBPRO this is always our first port of call as we seek to understand the market and where the new website should be positioned.
Embrace technology
There are so many new technologies that you can embrace to give your website the edge. For example, advances in 360° video and conversational interfaces can really help you set yourself apart from your competition. You need to consider what’s important and what will really add value, however if you work with a reputable design company like WEBPRO they’ll be able to point you in the right direction.
Don't be afraid to be different
When you’re briefing a new website it can be tempting to just create one that looks like your closest competitor. However there is so much more value in doing things your own way. Imagine a user is visiting website after website then they land on a site that is doing things a different way, it’s certainly going to impress them.
Have a vision
It’s important to have a vision for your website, so spend some time thinking about the impression you’re trying to create. Think about all the different elements such as colours and imagery, and how they can come together to design something really impressive. Our team of experienced web designers can help to bring your vision to life, considering both the technical and creative elements.
Focus on user experience
Of course you shouldn’t focus on style over substance, as it’s still essential that you provide a great user experience. Users should be able to navigate your site easily, and access the information they need. There should be a logical flow that makes sense and moves them quickly towards your call to action.
Here at WEBPRO we’re proud to say we’ve worked with numerous companies over the years and created websites that really have the WOW factor. Our experienced team is made up of people who can manage the technical aspects as well as the creative elements that can really help your website stand out. If you want to discuss your website project then get in touch, we look forward to working with you.
