Adapt your marketing to the AI search landscape
with the help of GEO experts
Complete our online form to speak to a member of our team about GEO
AI has changed the way that search engine results are prioritised, forcing marketing teams and the campaigns they create to adapt.
Without forgetting what makes good SEO, understanding how to appeal to generative AI tools can help you appear in AI overviews featured in search engines.
This landscape is a shifting one. The rise of AI has been fast and is ever-changing, meaning you want to ensure your strategy is able to flex and adapt with it.
Our team is not only experienced with traditional SEO but also with AI tools like ChatGPT, Google SGE, Google Gemini, Microsoft Copilot and many others.
The importance of GEO in an AI-driven landscape
Don't just take our word for it...
The digital world is filled with businesses vying for the attention of shared audiences, all of them relying on the same strategies to achieve that end. In this kind of landscape, revolutionary new techniques become invaluable for getting ahead and discovering such methods means understanding this landscape thoroughly - such as the prominence of AI within search engine results.
This is where generative engine optimisation (GEO) comes into play. GEO is a new discipline that achieves familiar goals (more traffic to your website, creating loyal returning audiences and converting visitors) in a radically different landscape, where AI is rapidly evolving search behaviour. This makes it more important than ever to figure out how you’re going to get ahead of the game as older methods become obsolete. GEO determines how you optimise your content for AI-driven search results. This will inevitably be how businesses design their content the more prominent AI becomes, making this the perfect time to overhaul your marketing strategy.
AI driven
search visibility
As much as AI can feel like a staple of the business world already, optimising marketing for AI search results isn’t something that everyone is going to be taking advantage of yet - putting you in a prime position to carve out a path ahead. Ensuring your brand is consistently leveraging AI tools and data means that you can keep appearing prominently and frequently in search results, even amidst changes caused by AI overviews and other modern search engine features. What GEO means for that is that usage of AI tools begins to define your brand and its strategy, ensuring consistent visibility in a shifting landscape that your competitors are yet to find their feet in. This can build brand credibility and client trust to users of that landscape.
With WEBPRO's GEO service you get:
- Optimisation for AI-driven search results and overviews
- Future-proofed visibility in an evolving search landscape
- Brand strategy aligned with AI tools and platforms
- Increased prominence in emerging AI-enhanced SERPs
- First-mover advantage - stay ahead while competitors lag behind
- Enhanced brand credibility through consistent AI exposure
- Data-backed visibility that builds long-term trust and reach
Client stories
Read in-depth experiences from some of our recent and long-term clients. We’ve interviewed multiple clients so we can provide a behind-the-curtain look into our processes and how everything works for the various services we provide. We pride ourselves on providing complete transparency so you make an informed decision.
Our team has a wealth of digital marketing experience for a variety of sectors, utilising a strategic, data-driven approach to understand exactly what your business needs and the steps you need to take in order to get there. While the shifting AI landscape might feel confusing and uncertain, it’s the field that we specialise in, meaning that we’re able to offer an authoritative stance on what can help your brand to be as visible as possible to all audiences.
aligns with your strategy
AI is a broad and often misunderstood term. That’s why we focus on clarity, precision, and real-world application. At WEBPRO, our expertise lies not in vague AI promises,but in the practical, high-impact tools that are shaping search, content, and user experience today.
We’re highly experienced in using leading AI platforms such as ChatGPT, Google SGE, Google Gemini, Microsoft Copilot, and more. Whether you're enhancing your marketing strategy, optimising for AI-driven search, or integrating intelligent automation, we tailor our knowledge to your business objectives, helping you stay competitive in a rapidly evolving digital space.
Choose WEBPRO for:
- Hands-on expertise with widely adopted AI tools and platforms
- Strategic use of ChatGPT, Gemini, SGE, and Microsoft Copilot
- AI support tailored to your digital and marketing goals
- No fluff, just practical applications that drive real results
- Guidance on emerging AI trends that impact your visibility
- Flexible integration with your existing strategy and platforms
- Support from a team that knows how to apply AI effectively
Your questions answered
What is generative engine optimisation?
Whether you’re talking about Google Overview, Copilot, ChatGPT, or any other AI search tool, the way that you achieve higher visibility is slightly different to what you’re already familiar with through traditional search engine optimisation (SEO). However, many of the key principles are the same, such as keyphrase and header usage, content relevance and authority building. This can create a clash where strategies you’ve always found successful in the past are having less of an impact, but a greater understanding can lead to a sharper finesse here.
Why is AI visibility relevant to my business?
More and more people are using AI search tools, relying on the answers given by AI summaries like Google Overview, with 7 in 10 searchers only reading the first few lines of an AI overview. This means that all businesses are going to be subject to the way that AI changes visibility, whether you know it or not. It’s difficult to say how these trends might play out in the future, but if AI continues to become more relevant, it’s worth your time to position yourself as a brand who is comfortable navigating the landscape.
and understood by AI
At WEBPRO, we understand that writing for today’s digital landscape means striking the right balance. Our team of experienced, AI-knowledgeable writers create content that is first and foremost written for people - engaging, persuasive, and clear - while also being structured in a way that AI tools and search engines can easily interpret and prioritise.
From Google’s evolving search algorithms to AI-driven overviews and intelligent indexing tools, we stay ahead of how content is being surfaced online. That means every piece we create doesn’t just communicate your message effectively to your audience, it also ensures your content remains visible, relevant, and competitive in an AI-influenced environment.
Whether it’s for a landing page, blog post, or digital brochure, our writers know how to combine human tone with AI-awareness to maximise both reach and resonance.
Request a call back
If you need help with the emergence of AI and how to adjust your strategy, call us today.
