Discover data-driven business success!
Why bother tracking your website traffic? Surely, if you own a good website and keep investing in your online presence, the visitors will follow. This is true to an extent, but tracking the numbers could allow you to realise smarter business investments which save money and get better results.
If you’re already aware of why tracking website data is so crucial but need help, you can call our friendly WEBPRO team for support. Discuss your needs with our professionals to learn how we can support your business.
What is Google Analytics?
Google Analytics is a service used by website owners to track data about their website, including website traffic, marketing performance, Search Engine Optimisation (SEO) and much more. Over 50 million website owners currently use Google Analytics to track website traffic and more. And if you own a website, you should be joining this statistic.
Why should you track website traffic?
Tracking website traffic is worthwhile so you can identify how many website visitors you’re receiving over a specific period. This data can be dissected further into average session times, bounce rates, how many pages the person visited, demographic data and more.
Website data and trends can help a business identify areas for improvement and increase sales. Simultaneously, it can prevent business owners from trying to change aspects of their online presence that aren’t the real problem, saving valuable business time and investment. This is explained further below.
How to use the data?
The data can be used to change things that will increase sales or contribute to other business objectives. This is best explained with an example.
You might have launched a new social media campaign but your sales figures didn’t increase significantly. From afar, you could interpret these events as a failed marketing campaign and try to change the campaign. But the data could tell a different story.
After the launch of the marketing campaign, you might be able to identify a significant increase in website visitors to the product and service pages that your campaign was promoting. This would suggest the marketing campaign is actually effective at filling your sales funnel. Thus, there might be another reason why sales haven’t increased, such as poor product or service pages and descriptions. You wouldn’t have realised this without consulting the data.
Thus, by analysing the data, you can direct attention to the real issues that are preventing sales, rather than trying to change things that aren’t the problem at all. This is just one example of why a data-driven approach works best.
Where can I get Google Analytics support?
Google Analytics offers plenty of information and answers FAQs to help people use their service without being too data savvy. On top of this, there is a Google Analytics Help Community, which is like an online forum. On the Help Community, users can ask questions and receive answers from knowledgeable people on any relevant topic.
This makes using Google Analytics easier, especially for people who are new to the service. Alternatively, you can ask website professionals to take control of your account to unearth important trends.
Website analysis services from WEBPRO
Speak with our team for help getting started with Google Analytics, or to discuss our other website analysis and marketing services.
The WEBPRO team can assist you in getting to grips with Google Analytics and to transform data into sensible business decisions. Unless you’re using data to direct your strategies, you’re risking your investments. We can help mitigate those risks to maximise profits.
Recap: Google Analytics is a comprehensive service to analyse website data, especially website traffic and related trends. This data can be used to identify areas of improvement, including weak points in your sales funnel. In doing so, you have the opportunity to maximise sales while simultaneously reducing ineffective online investments. WEBPRO can get you started and help you understand how to use the data best.
P.S. From marketing to website development, we offer services to build on the data and build on your success.
