Launching your first business website or upgrading your existing website is just the start of the website journey. Websites are a bit like properties; they need ongoing upkeep and edits to keep them relevant and delivering what you expect.
Our website package clients benefit from a proactive team with their fingers on the pulse, ready to make improvements and maintain online security in real time. But there are aspects of your website journey that need to be dictated by you. We discuss some of the ways you may need to keep your website evolving and improving over time.
Generic content updates
Over time, the content on your website could become outdated. You will need to keep on top of this by updating your site to reflect your current business. Some of the most common parts of a website that need frequent updates are:
- Welcome and about text – you might need to update this with new information or simply change the wording on some claims to reflect greater experience, longer relationships or something else.
- Team profiles – updating team profile pages is essential any time someone leaves or joins your company. You might even need to make smaller adjustments to job titles or qualifications as time goes on.
- Contact information – maybe you’ve rebranded your emails, moved offices or added a new social media platform. Whatever the reason for the contact information change, it needs to be updated immediately.
Products and services
Your business might start to offer new products and services or begin to offer services in different locations. Whatever the change, you need to make sure website visitors are given the most up-to-date information on your website. This could involve rewriting some product and service pages, or it could mean adding new ones altogether. If you don’t make these changes quickly you could lose leads to competitors.
Website scalability
A website is often considered a business’s digital shop window. It should be the central hub for all of the business’s online presence and the place where all marketing, social media and other materials point back to.
Because a website is so important to a business, it should grow in line with the business and reflect the business’s current standing. You don’t want an established brand looking like a new start-up. Your site needs to be scaled in line with business growth. This doesn’t just mean a bigger website with more pages, but it might mean rebranding, updated videos, new functionality or something else.
Website updates are great for SEO!
Keeping your website up to date with the latest information about your business will benefit the user and therefore the business. But there is another little-known benefit to keeping your website up to date – it’s great for Search Engine Optimisation (SEO)!
Website pages that receive regular (relevant) updates are appreciated by search engines. By completing updates you’re telling the search engine that the information on this page is accurate, which makes it more valuable to internet users searching relevant phrases or words. So not only does updating your website do good for website visitors, it could contribute to you generating more visitors as well.
Don’t have time for website updates?
If you’re too busy growing your business to be playing catch up on your website, WEBPRO can help. We can take over the ongoing updates and maintenance of your website so you don’t have to. We’ll only make changes instructed by you and ensure any updates don’t negatively impact the user experience and your sales funnel.
Recap…
Paying for a professional website is one of the biggest and best steps forward you can make for your business. But it’s just the first step. Owning a website is a journey that requires ongoing updates and improvements. From small changes to welcome text and team profiles to more substantial changes to services and website structure, there are many edits you need to be on top of. Ongoing updates will benefit your leads and your SEO ranking.
WEBPRO Knows
Fresh content ranks better and you can test this yourself. For most search terms on Google, you’ll notice that the very top results were all published (or updated!) within the last 12 months. It’s uncommon to find a page that was last updated years ago that still features on Google’s top results.
