Will next year be a new website year?
When should you upgrade your website? Today we’ll be looking at the when, why and how to do with upgrading a website. By not upgrading on time, you can easily fall behind your industry competition.
And if you already realise you need a new website, don’t hesitate to start chatting with WEBPRO’s developers. Our team will be happy to discuss your next website project and provide a free quote.
What’s a website upgrade?
A website upgrade is typically when you swap your old website for a new one. You may decide to do this when you need to guarantee additional security or when you want your website to perform and function better in line with industry competition. You might even want a new website because your business has outgrown your current one due to long-term success.
Many website upgrades move from owning a website template to a fully customisable bespoke website. With a template website, your website is made from a pre-made template, whereas a bespoke website allows you to create a website exactly as you wish in your exact vision.
Do you need a new website to upgrade?
However, not all website upgrades mean getting a new website. You could enhance aspects of your current website to perform a “website upgrade”. But sometimes this isn’t worthwhile.
The cost of enhancing different parts of an existing website might not be that cost-effective compared to hiring a professional web developer to build you a new website, especially when you might want to own a new website in the near future anyway.
Consider how long you plan on owning your current website before deciding to simply improve parts of your site instead of getting a brand new one.
When does a website need upgrading?
One of the most common questions our website developers are asked is - when do you need a new website? Many businesses can answer this themselves because they have realised that their website isn’t facilitating their business processes as effectively anymore, possibly because the business has grown to offer new services that the current website cannot accommodate.
On average, a website should be renewed every three to five years, with some businesses opting to get a new site earlier or later than this. By getting a new website during this sort of timeframe, you ensure your website remains modern and packed with the latest functionality and technologies. This can make a big difference to how your target market sees you and how your business stacks up against its competition.
There could be some exceptions to this rule, especially if you own a trailblazing bespoke website. In these cases, you might just need to make some minor improvements each year or two instead. But it’s best discussed directly with our team, which you can do at any time without any obligations!
Website upgrading when you rebrand
Another great reason to get a new website is when you’ve decided to rebrand. If you already own a consistent brand, you’ll need to overhaul your website anyway as part of the rebranding process. If you’ve been considering a rebrand of your business, choosing to simultaneously get a new site can be beneficial. It can be more troublesome and cost more to rebrand and then decide to get a new website shortly after.
Think of it a bit like installing your new dream kitchen. It’s easier to install a new bespoke kitchen at the same time as building the property because the building work can be done with the kitchen in mind. The same applies to new branding and websites.
Upgrade your web game with WEBPRO!
WEBPRO is a leading website design agency on standby to help with your next website. If a new website is the aim, consider WEBPRO one of the leading options in the game. Speak with our friendly and talented web designers right now!
Recap: A website upgrade is usually swapping an old website for a new one, possibly even moving from a template website to a bespoke site. Most businesses can recognise themselves when a new site is required, but as a rule of thumb, if three to five years have passed since you got your current website, it likely needs upgrading. Speak to WEBPRO now if you think you need a new site but aren’t sure. We never unnecessarily upsell to our clients!
P.S. Take advantage of our creative services alongside a new website, such as logo design or rebranding services.
