Is your new website already ageing?
Technology and websites are like two pedals on the same bicycle. When tech moves forward, websites benefit from these advancements, enabling progress and business growth.
If you don’t embrace these new technologies in a landscape where your competitors do embrace them, you can fall behind. Even if you miss out on smaller advancements, they can soon add up and make your website appear outdated or even “unfunctional” in comparison.
So, what are the latest tech innovations that you should be adding to your website? Read about them below or chat with WEBPRO’s experienced web developers for a personalised consultation.
Website plugins
Website plugins are what you add to a website to allow it to offer additional functionality. The range of website plugins available is extensive and growing in line with improving technologies. Website functionality that may have not been possible a couple of years ago might now be the norm, so it’s worth checking back with your web developer to make sure your website is making the most of available functionality.
Even if a website plugin isn’t currently available, you can always ask a developer to write the code and create new functionality not widely available.
Webinars and podcasting
Webinars and podcasting are more accessible to everyday people and businesses than ever before. A wide range of technologies and products make it easier to set up and stream your business podcast. Podcast episodes can then be added to your website as a way to:
- Establish your authority on a subject within your industry
- Enhance your brand with a real voice and personalities
- Provide genuine value to clients and leads
- Encourage repeat website visitors by checking out following episodes
- Encourage enquiries and sales by including CTAs within the content
There is an increasing number of businesses venturing into the world of webinars and podcasting. We at WEBPRO have even started our own free webinar series to give clients valuable information.
Interactive tools
Websites are becoming more interactive than ever seen before. There are now things you can add to your site which add interaction and enhance the user experience. For example, there are eCommerce website tools that can help people see how clothing will look on their bodies, creating an individual shopping experience.
But these innovative tools aren’t just available for clothing retailers. Several other interactive tools are coming to the forefront, including online calculators. These calculators can help people understand loan products, stamp duty obligations and more. They’re in huge demand among financial service businesses.
Live chat features
Live chat features are added to websites to provide 24/7 customer service to prospective clients. They simultaneously reduce the amount of administration work required by a business by answering enquiries and filtering out low-quality leads at the first contact.
A live chat feature has vast potential to increase sales. It can provide immediate answers or direct website visitors to pages that answer their question. These answers and the overall service can be what increase conversions, especially when some website visitors would rather check out a competitor immediately than wait to hear back from you in an email.
WEBPRO at your service!
WEBPRO can assist with any of the services listed above. Our developers can ensure you’re making the most of available plug-ins and develop bespoke functionality for your website. We can also add interactive tools like financial calculators and chat features to any website. And we can help you get started with your own business podcast or webinar. Simply reach out to get the ball rolling on any of these trailblazing technologies to improve your website.
Recap: Even a new website can appear outdated when it’s not embracing the latest functionality and technology. Making some smaller adjustments can make a huge difference, such as adding a live chat feature or an interactive tool. WEBPRO’s professionals can help your business make the most of the latest technologies so you keep up with competition and website industry standards.
P.S. You don’t have to own a WEBPRO website to get further support from our in-demand developers. Our services are open to all!
