Video is a massively powerful marketing tool, and another way to put your client at the heart of your website design

Do you have video content on your website? If not, you could be missing a vital opportunity to convert more prospects into clients.

As our attention span gets shorter and shorter online, video is a creative way to deliver information fast. However, creating the right video content is essential for it to hit the mark and present the best possible image of your business.

At WEBPRO we’ve created exciting video content for a range of different businesses and have seen the positive results for ourselves. Take a look at five ways video can improve your website (and impact on your bottom line):

It makes your website more client focussed

Developing a user centric website is the key to growing your business online. Video is one way to put your client at the heart of your online presence. Guides, tutorials or just answers to frequently asked questions presented in a contemporary video format tell your potential clients that you understand what they’re looking for, and that you’re the experts they need.

It sets you apart from your competition

Investing in a professional video, shot and edited by the experienced WEBPRO team is an effective way to set yourself apart from the competition. It demonstrates to visitors of your site that you’re a forward-thinking business and gives you an online identity in the market.

It keeps users on your website longer

When you think about video, you might naturally think of a standard explainer video, however it can be so much more than that. For example, you might choose an animation that explains the process behind what you do within your business, and the steps your client can expect to follow. Engaging animations from WEBPRO are a fantastic way to keep users on your website for longer, therefore increasing the chance of them engaging with your business.

It can improve your Google ranking

Google loves fresh new content, it can really help you climb the rankings quickly. Here at WEBPRO we know how best to use video content on your website, so it has the most impact on your ranking, helping you be found by more prospective clients.

It will make your business memorable

If you work in an industry where clients will shop around for services, rather than choosing the first supplier they land on, then video can be extremely memorable. In fact, research shows that including a video on a landing page can increase conversions by 80%.

If you’re unsure what video content would be right for your website, then our team at WEBPRO are on hand to help. We’ll walk you through the whole process, from storyboarding and planning to filming and editing, explaining what video, animation and motion graphics can add to your website. Our expert team will work hard to understand your business goals and create a video that helps you land lots of prospective new clients!

PS: Video can improve your website ranking and increase conversions. Create the right content with WEBPRO.