Maintaining and updating your website is a process that never ends…
You can’t underestimate the power of your website. As a business it’s your online shop front and should be maintained with the same care and investment as you would a physical premises!
We hear every day in the news about high street retailers who haven’t invested in their digital shop, such as House of Fraser which closed more than half its stores last year. House of Fraser neglected to invest in e-commerce leaving them way behind the competition. Remember BHS? Though heavily in debt, a lack of investment in their online shop compared to rivals such as John Lewis contributed to their demise. Don’t let that happen to your business.
At WEBPRO we create custom websites, working closely to understand a client’s business and the needs of their customers. However we also go beyond this, by offering a range of services to help clients grow and nurture their website once it’s established. If you’re looking to grow and develop your site, here are a couple of things you might want to think about:
Keep up to date with SEO changes
Google constantly update the way they rank websites within their search engine, so unless you’re working with a web design agency like WEBPRO it’s essential that you keep up to date with the latest changes. It used to be a simple case of stuffing your website full of keywords to help Google understand what your website was about, however today it’s much more complex.
Stay responsive
Take a look at visits to your website and depending on the type of business you operate, you’ll likely find that most of your traffic comes from mobile devices. It’s essential that your website is responsive so whatever device your customer uses to view your site, the look and user experience is consistent. Every website we design is responsive, however if your current site is older then there’s a chance it might not be.
Create content
One of the best ways to improve the ranking of your website is to create relevant and interesting content. However this can be time consuming! Whether it’s a blog post or a video, here at WEBPRO we can help by working to understand your business then using our skills to create creative content.
Offer the right e-commerce solution
Don’t leave money on the table by not having an e-commerce side to your website, if appropriate for your business. Opening yourself up to online business provides you a brand new revenue stream. WEBPRO are experienced at designing the right e-commerce solution, working closely with our clients to understand the buying behaviours within their sector.
User experience
Perhaps one of the most important aspects of website design is the experience of the customer using the site. If a customer has a bad experience, for example if the site doesn’t function correctly, they’re highly unlikely to visit the site again. WEBPRO can make sure your website is useable and accessible, providing a positive experience for your clients.
Here at WEBPRO we can design you a website from scratch or you can choose from a range of semi-bespoke template options. We have worked for a wide range of different clients and are proud to have built up a strong reputation thanks to our experienced and friendly team.
So whether you’re looking for a full website build, an update to your existing site or someone to manage your site and create content on a monthly basis then WEBPRO are here to help.
Get in touch to find out more.
