How a website project gone wrong can cost you valuable clients
It’s a situation many people have considered – they need a new website but assume that it will cost a load of money, and decide that it would be much quicker, easier and cheaper to do it themselves. In reality, the result can be quite the opposite. A poor-quality DIY website can have the opposite effect and only succeed in scaring off your potential clients.
If it were that simple, everyone would be a web developer!
The fact is, as ‘easy’ as it may appear, building a fully functional, cohesive website that perfectly echoes your brand and will capture the attention of your potential clients takes time and skill. Your website is the literal ‘face’ of your business, and needs to grab the visitor’s attention, and provide all the information they need, in mere seconds, or they will go and spend their money elsewhere.
Use your money wisely
Although building a DIY website may seem cost-effective, the reality is quite the opposite. Instead of investing money wisely into your dream website, doing it yourself without the means or skill to do so results in money wasted on elements you may not need, or not enough of what you do, to guarantee those sales your business needs.
First impressions are everything
As an online snapshot of your business, it is so important that the first impression your website makes on visitors is a good one, with an attractive, engaging visuals and a cohesive design, as it is literally what will decide between gaining a new client and losing a sale. With 48% of people citing a website’s design as the number one factor in deciding the credibility of a business, it has never been more important to make sure that your website stands out in all the right ways.
Tiresome tech
Some businesses need specific functionality on their sites, such as an appointment scheduling function, or an instant quotation tool. Functionality that is complicated, long-winded, and requires a lot of difficult coding. In your potential client’s eyes, nothing looks worse than a ill-functioning site and, without the means to carry it out properly, means losing out on valuable custom.
Stand out from the crowd
In such an online-driven generation, it has never been more important to stand out, especially when the competition is fiercer than it has ever been. With hours and hours of online activity every day, you need to be sure that your website will make a serious impact and stick firmly in the minds of your potential clients. A poorly executed DIY website is the quickest way to scare off those sales and leave a negative, lasting impression.
Here at WEBPRO, we understand the importance of a great website, and know that your site needs to be as unique as you are. Our 360 service and fully collaborative approach ensures that your every need is met, and at a budget you can afford.
For more information and to see how we can help, get in touch.
