The user should be at the centre of everything, right from the start of your website project
If you want visitors to your website to convert to leads, it needs to be completely focused on making their visit as rewarding as possible.
Effective search engine optimisation (SEO) gets visitors to your website, but only an effective user experience (UX) can convert to sales. Time spent on SEO could be time wasted if your website isn’t up to scratch.
Building an effective user experience needs to start right at the beginning. Here, we share our expertise in building user centric websites and explain the process we go through to ensure your website has a much better chance of converting visitors.
Who is your user?
Every great website considers user experience from the outset. Think about who you’re building the website for and why. What is it you’re wanting to achieve? How do you want your user to feel when they visit your website? At WEBPRO, all our template websites are built with UX in mind, so this is taken care of for you. For bespoke website builds, we’ll discuss your business and your clients and make a plan with you based on these needs.
What does the data tell you?
If you already have a website, a lot can be learnt from how visitors interact with it. There are numerous data sources that can help shape what it should look like, and how it should function. Look at how visitors currently interact with your website, what are the most popular pages and where do you lose traffic? We have the inhouse expertise to interpret these results and deliver solutions on your new website.
Build and test, build and test
As your website build progresses, testing is crucial. This allows design decisions to be evaluated and usability to be put to the test. User testing should take place at every key point in the build and be an integral part of the design process. Choosing to work with WEBPRO means testing is carried out frequently during your build by a team of technical and creative professionals.
Make it simple to use
Ultimately, what you’re aiming for is a website that visitors find easy to use. The more satisfied the user is with the site interface, the more likely they are to come back. A website that’s easy to use, easy to navigate and has all the information they could need, is a great way to develop your brand. A good website builds trust and the visitor will have more confidence in you as a reputable business they want to do business with!
Achieve the best possible results
Any website build project starts with defining what will make a great user experience. We want to ensure that your website attracts visitors and turns them into clients – our reputation has been built on delivering websites that work for our clients. We ensure that your clients can access your website on any platform, allowing them to find what they need and demonstrating that you’re a trustworthy authority in your field.
At WEBPRO, regardless of the simplicity or complexity of your website, we’re committed to ensuring the best possible experience for the user and the best possible results for your business.
Building a user centric website relies on a great deal of expertise, all of which you’ll have access to when you choose to work with WEBPRO.
Get in touch today, and we can start building the user centric website you need.
PS: If you want visitors to convert to sales, user experience needs to be at the heart of your website build from the start.
