Not just logo design!
When most people think about branding, one of the first things that pops into their heads is a logo. It’s certainly true that logos are an important cog in a business’s branding machine, but they’re far from the only thing that makes a brand complete.
Defining a brand succinctly can be difficult because it’s made up of several components, and it’s hard to fit all those components within a neat definition. Thus, it’s best to look at each part of what makes a brand to understand it better. If you already know what part of your brand you want to improve and need UK branding specialists, contact us today!
Your logo
A logo is a powerful part of your brand because it’s frequently used across business materials, and it’s often the first thing a lead will see when engaging with your website. Most people can relay everything about a business’s products or services just by seeing their logo. In fact, it’s estimated that around 94% of the population can recognise the Coca-Cola logo.
If you need logo design services with relevant industry research and multiple revisions possible, don’t hesitate to call the WEBPRO logo design team!
Your colour scheme
Consistency is key to creating a successful brand, which means the colour scheme of your logo, business and marketing materials, website and more need to stick to a specific colour scheme – and even the same fonts. Choosing the best colour scheme isn’t just about what looks good or attractive on a screen. It’s also about marketing psychology.
Some colours stir up specific emotions in us, even if we don’t realise it. For example, blue and purple can stimulate feelings of trust, which is why so many tech and finance businesses use these colours.
Your voice
A business needs to create so much visual and written content from their website pages and marketing materials to their social media accounts. The tone of voice and personality of the content needs to remain consistent for maximum effect. But you also need to decide what type of voice your brand will entail.
Will you be professional and sleek, or will you be light-hearted and funny? Only you can answer this, but it’ll probably be decided by the nature of the business and its product.
Your company ethos
A massive part of a modern brand is the ethos of the business. These are the core values of how the business will behave. But it stretches much further than showing good customer service and treating staff well.
The best brand highlights the company’s ethos in projects outside of their industry, such as charitable work and contributions to environmental causes. Consistency is again really important. You don’t want to promote your environmental work but be seen to be wasteful with paper in your business operations.
Your community presence
Somewhat related to your company ethos is your community presence. Small and large businesses can make a good impact in the local community. There is a myriad of opportunities to achieve this, from running local events to helping local families out in times of need, such as after natural disasters.
This is also a big part of your branding because it will strongly influence how people view your business, which is what a brand is all about.
Recap: A brand is something that cannot be pinned down to one thing. It’s made up of several components that must interact with each other consistently. Logos, colour schemes, fonts, company voice, values and community presence are arguably the most important parts of a brand and all must be given careful consideration. Neglecting some part of what makes a brand and focusing on others can have a detrimental impact on the brand as a whole. This is why getting all parts of a brand right is so important, but the results are worth it.
P.S. WEBPRO offers comprehensive branding services to ensure your brand delivers!
