Insights into the latest looks to boost your website's appeal
Happy New Year!
We hope you had a very happy and relaxing holiday and are looking forward to getting 2021 off to a great start.
As we all know, the new year is a time for renewal, improvement and fresh starts. With January comes an intuitive desire to throw out the old and bring in the new. This should also apply to your website. Now is a great time to consider updating and elevating your site by incorporating new graphic design elements to help draw in more clients.
To give you some food for thought, here are five inspiring graphic design trends that will be big in 2021.
Embracing nature
With so many people spending a lot of 2020 couped up inside their four walls, it's no wonder that there is a greater yearning to connect with nature and the outdoors during this year. This is going to be reflected in one of 2021's biggest graphic design trends, natural imagery. Expect leafy patterns, softer, natural and earth tones, flowing lines and mesmerising images. Nature is a wonderful source of inspiration, and graphic designers will be going green to inspire feelings of serenity, growth and renewal, giving brands a fresh 2021 appeal.
Shaping up with geometry
For those not a fan of the flowing lines of nature, this is the 2021 trend for you. Clean, geometric shapes such as squares, triangles and circles have a fresh, sharp, and attractive modern look. The straight lines of some shapes help to draw the eyes to where you want them to go. They provide order and visual structure. Whether you are after a complex or minimalist look, geometric shapes work well with just about every colour palette.
Going back to the future
To plunder the past for design inspiration is to dive into a deep well of creativity and imagination. Think retro fonts and more muted colour palettes, 2021 will be about taking inspiration from a simpler time, using yesterday's trends to convey familiar and nostalgic feelings to forge a strong connection with the viewer.
Setting an optimistic and playful tone
We're at the start of a new year and, while the pandemic is still with us, vaccination programs are well underway and generally, the mood is a more optimistic one. Graphic designers are embracing this with uplifting and positive designs, with a hint of playfulness that is carried through in the written content. However, while playfulness can really humanise a brand, something which consumers are really looking for at the moment, it has to suit your overall brand and message otherwise it is likely to fall flat.
Keeping it real with 3D imagery
Although 3D isn't new, it is promising to play a bigger part in the graphic mix. 3D technology is more accessible than ever and creates lifelike, hyper-real visuals that blur the lines between the digital and physical worlds. The engaging images add dimension and depth and make a huge impression on viewers. They find it impossible to turn away.
Recap: New Year, new website look. Incorporating 2021's hottest graphic design trends and making them work around your brand can give you a fresh appeal that makes your website more visible online.
PS: You don’t need to start from scratch to take advantage of some of the latest graphic design trends. If your website is relatively new, many of these elements can be incorporated with little fuss. Just contact us to see how we can help.
