Your logo might be restricting your website’s performance!
If you’ve invested in an awesome website, don’t ruin it by sticking with an outdated logo that isn’t crisp or tailored to your new site. In the past, we’ve noticed some clients try to avoid the need for a new logo because they think it isn’t necessary.
That’s why we’re here to give you a gentle nudge - and explain why your unprofessional logo could be killing the web design process and your business profits.
Seven reasons you need a professional logo
A logo may seem like a small part of your business, but it is important for so many reasons. Here are seven reasons why every business requires a professionally designed logo:
- Logos can be used to grab attention
- Logos are often a part of your first impression
- Logos are a core component of your branding
- The best logos are memorable and recognisable (there are even board games where you have to guess the logo!)
- A well-designed logo will separate you from the competition
- Consumers prefer consistency and your logo can provide that across your platforms and marketing materials
- And of course, it is simply expected by consumers
What makes a professional logo?
We’ve covered why you should have a professional logo, but what makes a logo professional? What is the difference between having a go yourself and paying a professional to create your logo for you?
Aside from convenience, we can provide two further answers.
The first thing that makes a logo professional is in the graphic design. The best graphic designers, using sophisticated software, can make logos appear sharper. The logo you receive will be crisp and easily adjusted in size to suit your different platforms and business stationery.
The other aspect of a professional logo is not seen - but it is felt. Have you ever noticed that the biggest companies in the world have really simplistic logos? You probably feel you could have sketched them out yourself. And that could be true, but what you don’t see is the discussions, marketing research and even testing that goes into those simple logos.
That’s why WEBPRO logo services combine design and marketing professionals to create logos that can improve your bottom line.
Bad logos can restrict website design!
Here’s the biggie…
You might not realise it, but web designers build websites on central aspects of the existing company brand. And a logo is one aspect that gets a lot of attention.
When our WEBPRO experts start thinking about a client’s new website, we take a look at their logo and make it central to the design process. The logo is likely to determine the website's colour scheme and even the fonts and images that we choose. It may even influence the layout of the site and the different shapes that are present throughout.
This means if you stick with an old, outdated logo, you are restricting the creative capabilities of the web designer or developer (unless you don’t mind your logo sticking out like a sore thumb). Consequently, logos have a direct impact on the aesthetics, functionality and performance of a website.
What else should you expect from professional logo design?
Professional logo services aren't just about good graphic designers and marketing experts. You should also receive a personalised service where your creative agency tries to get to know more about your business and your logo vision. If they’re not asking questions about your business and expectations then be concerned.
Don’t settle for one concept either, ask for at least three initial concepts before receiving final submissions. The logo design process should be as much about talking as it is about doing.
WEBPRO offers expert logo design
If you want personalised logo design services from a combination of graphic design experts and marketers, look no further than WEBPRO. We have designed and created some exceptional logos that are looking fantastic on our clients’ websites. Get in touch to discuss your’s!
Recap: Keeping a badly designed logo on a new website is like getting into great shape but then wearing your old baggy clothes. Don’t do it! Your old logo could be restricting the web design process and causing you to limit your website's success, which is why professional logo services should typically be considered at the same time as web design services.
P.S. Using a creative agency to design your logo and your website from under one roof could achieve even better results.
