Why refreshing your website could be the best thing you ever do!
Remember when your website first went live? It probably gave you a sense of excitement, satisfaction and relief. You’ve got some great stock images, SEO is on point and everything is working smoothly. Box ticked. Job done.
Now the months and years have passed by with your site performing well from the initial setup which established you on the scene, but you’re maybe finding that your sales are beginning to tail off, with less engagement on your site than before. It worked at the beginning, so what’s changed?
Well, the short answer is that all websites have a natural shelf-life
A fantastic website needs to be fluid and continuously updated in order to stay relevant. This means updating it for Google’s algorithms as well as the human user. Search engines favour websites that are regularly updated, rating them higher in their list of search results if they consider them beneficial to their own users. Achieving this means more traffic, which leads to more conversion, which means… you guessed it: more profit for you.
Shake things up with a spring clean
So, how do you know it’s time to refresh your website, and where should you begin? Every site is different and requires a tailored approach from multiple angles. Depending on the nature of your business and how long your site has been live, you will need to think about refreshing the content to ensure it’s SEO-friendly, as well as rethinking the design to optimise it for the user’s experience.
A two-pronged attack
Your website is like your shop window - except your audience isn’t just the people who walk past it; it’s potentially everyone in the world, and you need to think about how Google will read it too.
So, functionality is important to make your site user friendly, and the content needs to be fresh, concise and informative for visitors. On top of this, SEO is essential for getting your site ranked highly by search engines.
Feel a little overwhelmed? Not to worry. Just like spring cleaning your house, there are simple steps to take to make a cleaner, fresher website - all it takes is time, an understanding of the current online climate, and a little imagination...
Give your site the boost it deserves
The internet is saturated with so-so websites; to stand out from the crowd and get the recognition you deserve, you need to be prepared to go the extra mile. That’s where we come in. At WEBPRO we offer a comprehensive range of services for website enhancement. We’ll be able to assess what’s great about your existing site, and where improvements can be made.
For more than 15 years, WEBPRO has been honing its skills in website design and software development, and our services now encompass everything from content creation to social media marketing. Through their collective expertise, our team is able to quickly assess your website and create a plan for how to give it that boost.
A collaborative effort.
We understand the importance of collaborating with our client to create a look and feel that reflects the individual brand values.
Together, we will maximise your chances of success with a killer website. Get in touch today to find out more.
