Content management systems (CMS) are platforms that allow businesses to create and modify their web output, giving a high degree of control and oversight to their online presence. These are important inclusions for businesses of all sizes but despite it being so mandatory, in 2025 you have an enormous variety of CMS platforms to choose from which gives you a high element of versatility in how your brand expresses itself.
What is a CMS and why does it matter?
The modern business landscape is very digitally-focused, with a deluge of content designed to reach audiences and bring them back to your website. With so much content to create and manage, a CMS becomes an important organisational tool. Without one, you might be spending more and producing content that isn’t as SEO-friendly or effective in its execution.
Key factors to consider when choosing a CMS
Choosing a content management system is difficult with so much choice and when you might have so many preferences for what you’ll hope it’ll achieve, such as how some might prefer a user-friendly CMS platform over a marketing friendly CMS. So, to start narrowing down your options, consider:
- The ease of use of the platform for your content editors and marketers
- The customisability and flexibility of the CMS - how much ability you have to scale and adapt the content
- Whether the CMS contains in-built search engine optimisation (SEO) features and plugins for improved marketing capability
- How effective the security of the platform is at handling updates and vulnerabilities
- Whether the platform supports integration of APIs and connections to CRMs and ecommerce
- How it offers support and establishes community, especially if the CMS is open-source
- The total cost of the platform - including hosting, add-ons and developer fees
Comparing popular CMS platforms
With so many options to choose from, it might be best to narrow it down to a handful of popular candidates through a CMS comparison guide. WordPress vs Webflow vs Drupal vs Wix Studio can be a good place to start looking for a scalable CMS for businesses.
WordPress is one of the most well-known options around, with a strong emphasis on community and including SEO plugins to help your content reach your audiences. A lot of flexibility found through WordPress is due to its open-source status, yet that also might create some vulnerabilities and other security issues. Webflow is more restrictive in this regard, with a lack of plugins that make for a more functional website but come at the cost of less flexibility - yet with a strong focus on SEO.
Drupal has been shown to be highly scalable, enabling it to handle a heavy amount of traffic, while also being very secure and highly customisable. However, these benefits are locked behind a steep learning curve - a poorly executed website can also negatively impact the user experience. As for Wix Studio, it’s very user-friendly with plenty of templates to choose from and strong customer support, though keep in mind its more basic presentation and slower load times.
Common mistakes to avoid
As with anything in business, you want to avoid making a decision based purely off of current trends or hype. You want to make a decision based on the facts and your own circumstances, choosing a CMS platform that suits the long-term needs of your team while taking future scalability and integrations into account.
The CMS you choose will form a cornerstone of how your business operates, meaning it’s a decision that should be made to best suit your brand.
How WEBPRO can help
WEBPRO can help with the complex decision of choosing the most suitable CMS for your business. We start by understanding your specific needs, as well as your confidence in operating more complex CMS platforms. This will give us a clearer idea of which CMS would be best for you and we will talk you through the options to help you arrive at your decision.
Remember that the right CMS isn’t just a means to an end, it could potentially improve engagement, outreach through SEO and brand visibility - that makes it an important decision to get right.
