The online
citations expert
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Adding citations to local business listings and directories can help your local audience find you. We add new citations and audit existing entries to identify opportunities for improvement.
We identify the most valuable directories in your industry and tailor submissions to niche directories specific to your business, increasing relevance and authority within your target market.
The WEBPRO team of digital specialists will create a Google Business Profile to increase your local relevance and online authority and make it so that you appear on Google Map listings.
Your reviews need to reflect your business accurately and show you’re credible and reliable. We have years of experience managing reviews and building positive online reputations for our clients.
Why citations matter
Don't just take our word for it…
Is your position in search engine rankings becoming important to you? Are you always looking for new ways to make your way to the top? Perhaps there are an abundance of similar businesses in your area or that work in your specialist field? And competition is fierce? Maybe business is booming and you want to continue to get your name out there as much as you can? You may have plans to expand? Or are things a little on the quiet side and you feel it’s time to make your presence known? Most businesses need to do all they can to maximise online marketing opportunities to pip their closest competitors to the post.
WEBPRO’s local SEO citations services can help you achieve this effectively and efficiently, with little input needed from you.
Maintaining consistent business information across online directories is crucial for local SEO. Search engines, like Google, value accurate details to validate the legitimacy of your business. Inconsistent information in your contact details, including name, address and phone number (NAP), can create confusion for search engines and potentially lower your local search ranking.
NAP details are uniform, it can also improve user experience, as clients can easily find and contact your business. It can also lead to better visibility in local search results and build your credibility and reputation online.
To ensure consistency in NAP and business information, we regularly audit your online listings on platforms such as Google My Business, Yelp, Facebook and industry-specific directories. Where necessary, our team update any discrepancies and ensure that new listings adhere to your standardised information.
Accurate, consistent NAP details not only benefit your local SEO efforts but also contribute to a better user experience, helping to drive more organic, local traffic and increase conversions for your business.
Planning
citation strategies
Our team will create an effective citation strategy by assessing the specific services and skills your business offers. We'll conduct comprehensive research to pinpoint the most valuable online directories and platforms for your industry, taking into account factors like audience demographics, user engagement and platform authority.
We'll ensure NAP details are consistent across directory entries and regularly update them to reflect any changes where necessary. Our specialists also focus on optimising your citations with relevant keyphrases tailored to your products and services, incorporating industry-specific terms and phrases strategically. In addition, we include relevant location details and keyphrases to help increase your visibility and relevance locally.
We review your online listings regularly to look for any inaccuracies or outdated information, updating them as necessary. This proactive approach ensures your details are always accurate, maximising the impact of your local SEO efforts and boosting your online presence among your target audience.
WEBPRO's citations strategy will give you:
- Increased local visibility
- Established NAP consistency
- Improved SEO
The WEBPRO team has extensive expertise and skills in creating results-driven citation strategies for local SEO. With years of experience in digital marketing and search engine optimisation, we understand the intricacies involved in maximising online visibility.
We use our comprehensive knowledge of various industries to tailor citation strategies specifically to our clients' needs. Our team conducts thorough market research to enable us to identify the most relevant online directories and platforms for each business, ensuring the most impactful targeting.
Our team also excels at strategically optimising citations with relevant keyphrases and industry-specific terms to build search engine rankings. We meticulously monitor and update citations to maintain accuracy and consistency across platforms, avoiding any potential issues that might negatively impact your site.
Through our strategic approach, we consistently deliver results that drive traffic, increase conversions and boost overall business success.
Citations can be daunting. At WEBPRO, we make everything as easy as possible by having a team of experts who know what they are doing and can explain things in a simple jargon-free way. We also have a set process which you can see below.
During the discovery and onboarding phase, we engage in in-depth discussions to review the current citation strategy. This stage is the foundation for our collaboration where open dialogue is important to ensure we're aligned in our expectations. Together, we set clear and measurable goals specific to you and your business to establish benchmarks and key performance indicators (KPIs).
This stage focuses on your existing online profiles and citation listings. Our team will review the current approach and identify areas where improvements can be made.
We look at the quality and diversity of existing citations and their impact on your local SEO efforts. From here, we can develop a bespoke strategy that incorporates your KPIs and objectives.
This stage involves refining your local SEO strategy to maximise visibility for local search queries. This includes ensuring consistency of crucial information, as well as other pertinent details like hours of operation, services offered and website URL. By optimising profile descriptions, categories and tags, we increase the likelihood of your business appearing in relevant local search results.
Your on page content is a crucial part of your local SEO strategy. The text should naturally integrate relevant local keyphrases into headings, metadata and copy to improve search rankings and relevance for local audiences.
Ensuring you integrate Schema Markup where relevant can also increase visibility by helping search engines understand and display relevant information in search results. WEBPRO are experts at creating content that not only follows best practice, but that helps our clients to dominate SERPs.
Building new and relevant local citations across various platforms is essential for businesses who want to improve their local SEO presence. We start by identifying the most relevant local directories and platforms for your industry. This process involves strategically listing your business on these directories, as well as mapping services to increase visibility and attract potential clients.
Appearing on mapping services like Google and Apple Maps are also crucial for improving local SEO. Ensuring your business is accurately listed with up-to-date information helps potential clents find and navigate to your physical location easily.
Setting up your analytics tools allows you to track key local SEO metrics and monitor their performance. This data can then be used to adapt the strategy to improve results.
We will set up and monitor analytics reports, evaluate the data and report back to you regularly.
citations
The obvious place to get citations from is directories – they are also the best place to start – however, they aren’t the only way. Sure, local, or industry-specific directories, are great sites to get citations from; however, it’s important not to miss out on other opportunities as well. For example, social media platforms and forums, and so on.
It may help to know that WEBPRO knows where to look and is familiar with the top directories so we can get straight down to work when you’re ready, saving time and, subsequently, money. Shall we get cracking now, or would you like to know more?"
Using a citations expert means you get:
- Industry niche listings
- Improved local search rankings
- Positive impact on local map listings
Your questions answered
How do reviews on local directories affect my local SEO?
Reviews on local directories significantly impact your local SEO in a few ways. They increase prominence, signalling trust which can help to boost your local search ranking. Positive reviews also build credibility with both potential clients and search engines, potentially leading to more clicks and organic traffic. Positive reviews across multiple directories also broaden your online footprint, increasing legitimacy and brand reputation.
To maximise the benefits, respond to all reviews, focusing on the most recent ones first. Ask clients to leave reviews as this will increase the volume and potentially increase the overall rating given to your business. Higher rankings typically mean increased visibility in user searches, potentially increasing traffic to your website.
Can I improve my local SEO without a physical storefront or office?
Yes, you can still improve your local SEO even without a physical storefront or office by focusing on building citations strategically. While physical location-based citations are essential for businesses with a brick-and-mortar presence, businesses without a physical location can still benefit from citations on relevant online directories, industry-specific platforms and mapping services.
These online listings mention your business name, address and phone number (NAP). Consistent NAP details across directories show search engines you serve a local area, even virtually. This builds trust and boosts your local ranking. Focus on directories that let you define your service area instead of a physical address. By managing citations, you can attract local clients without needing a brick-and-mortar presence.
competitors
We also analyse your closest competition – close in terms of industry-specific areas as well as geographically. We then merge the citation sources for each of your competitors and generally find around ten to one hundred additional sources where you may be able to get citations from. Some sources make it easier than others and we work our way through them on your behalf. As a guide, you’ll likely end up with around fifty opportunities for listing your business’ NAP. Whilst this is a fantastic start, it always pays to keep your eyes peeled for new opportunities. It’s an ongoing process that should be undertaken every six months.
Banking on higher rankings? Like some help with your citations? Why not give us a call today?
