How to ensure your content is impactful
One of the most effective ways to build trust with your clients and prospective clients, drive traffic to your website and generate awareness of what you do is excellent content. From webpage text and blog posts to videos, infographics and images, your content must be relevant, valuable and resonate with your intended audience. Anything less than a high-quality professional approach can leave a negative impression and put your reputation at risk.
Whatever you want to achieve, the team at WEBPRO can help by producing content that stands out, grabs attention and enthuses audiences.
Great content involves:
Using the power of words to engage and excite
Whether it's your service descriptions, about us page or blogs, high-quality content not only lets you be found organically online but appeals to your audience on an emotional and intellectual level. Having good, professionally written content highlights who you are as a business and makes your website and communications come alive. At WEBPRO, our copywriters craft content that is informative, on-brand and engaging.
Publishing team photos
Having photos of your team on your website brings you closer to your audience. You stop being a faceless company and instead become relatable, creating a sense of "Hey, these people are just like me." But it can't be any old photo quickly taken with your smartphone. A good photographer knows more about lighting and composition and will get the best out of your imagery. Also, adding professionally taken real images of your team, and your business, raises the perception of quality associated with your brand. Contact us to arrange for a professional photographer to take your team photos.
Posting good images to enhance your presence
Photographs capture attention, tell a story and make your website more attractive. Your brand image is not built on words alone. It doesn't matter if the pictures are for websites, sales materials, social media posts or email campaigns; they must be of high quality and truly represent what it is that you are trying to say. There is nothing wrong with using stock images but they have to be the right ones. We can help you choose the right stock photos to not only match your ethos and brand but also to upgrade the look and feel of your website.
Switching from standard images to graphics
A significant change in website design is underfoot in 2021 - using graphics instead of standard images to make websites more visually appealing and unique. This is a hot new trend this year, and we've already seen some big sites move away from images in favour of graphics. At WEBPRO, our graphic designers create rich and vivid images to help brands tell their stories in compelling ways.
Capturing more traffic with movement
Attention spans are fleeting, so sometimes you need to pull out all the stops so people don't skip past your content. Adding movement to your website with video and/or animation not only helps to grab the attention of your website visitors, it can also get your message across a lot quicker than a page full of text, and in a much more engaging way. The added bonus is, this keeps people on your site for longer, which is something Google likes to see! Get in touch now to see how we can make this happen.
Recap: To build and maintain an audience, you have to earn their trust and keep offering something they want. Your content must be good enough to warrant your prospects and clients giving you the most precious resource they have - their time.
PS: Content marketing requires time, effort and specialist skills. At WEBPRO, we can handle any and all aspects of your content production to deliver consistent results.
