Abandoned social media? You've abandoned growth
According to data released by Statista, an estimated 4.2 billion people are using social media regularly. This means more than half of the people on the planet use at least one social media platform each day. But it is not just the volume of people using social media that has made it a valuable weapon for businesses; it is also the different ways it can be used to grow a business.
We’ve taken a look at the three most important uses of social media in 2022 and how these can be utilised to make a business more profitable. If you’re aware that you need to up your social media game, why not speak to the social media experts at WEBPRO. As you can expect, they’re a sociable bunch who can help with all angles of social media.
How can businesses leverage social media?
Social media can be used in several ways to help a business grow. The most common ways that businesses leverage social media are:
- Social media marketing
- Brand exposure
- Customer service
All three of these uses of social media can help a business grow, through sales, creating a recognisable brand and facilitating people through your sales funnel. We discuss each of these in more detail below.
Social media marketing
Social media marketing is undoubtedly one of the best opportunities for a business on social media. The core benefit of social media marketing is that the adverts and campaigns you create can be highly targeted based on user data. This means the people who see your adverts have a much greater chance of being interested in the product, visiting your website and making a purchase.
Some business owners are wary of using social media marketing because they remain unfamiliar and even scared of getting involved. The good news is that no business owner needs social media knowledge as all of the heavy lifting can be left to industry professionals, like those found at WEBPRO. That doesn’t mean our social media team won’t explain how it works. We’re happy to reveal our secrets to enthusiastic clients.
Social media for brand exposure
Social media is not just about directing leads to your products and services. It can be a valuable vehicle to increase your brand exposure. This requires clever and strategic interactions that comply with your brand voice. You can use trending stories and hashtags to get involved with the conversation.
Making a Tweet or status go viral in response to a topic, often using humour, can significantly increase your brand exposure overnight. And even if you don’t come up with a viral Tweet, simple but effective engagement on relevant topics can steadily grow brand recognition. Our social media management professionals can takeover these tasks while you are busy running your business. Outsourcing these jobs is usually cost-effective to boot!
Social media as a customer service channel
Businesses across industries have started utilising social media as another customer service channel. They encourage leads and current clients to get in touch and ask questions via Twitter, WhatsApp and Facebook Messenger. This is usually appreciated by the general public because it avoids having to wait on hold, allowing them to go about their day while they await a response. And to speed up responses, you may want to consider the most sophisticated AI chatbots for your social media.
If you can provide a good client experience to the people interacting with your business in this way, it can improve the chances of these leads going on to make a purchase from you. And even if they don’t, you’ve created a positive touchpoint with a potential future client.
Get help with your business’s social media
For help with any of the social media tactics discussed above, don’t hesitate to reach out to the WEBPRO socials team. We are blessed to have some of the most experienced and dedicated social media experts under one roof – and they’re waiting for your call!
Recap: Social media remains one the best ways for a business to facilitate growth, but unfortunately, many businesses are reluctant or even scared of getting involved due to a lack of knowledge and understanding. These businesses are missing out on huge opportunities to make more sales, grow brand recognition and improve client experiences that could increase their sales funnel.
P.S: If you have any other social media tasks then undoubtedly WEBPRO’s social media team have the experience and skills to assist.
