Social media management requires expert skills and serious time

Social media can be a powerful business development tool, when it’s done right. As we’re all social media users, sometimes businesses assume this is just something they can manage inhouse.

However, it takes serious time investment to develop your brand and build your business through each channel.

That’s because each channel has its own strengths when it comes to business development, and requires true industry knowledge to make the most of each one.

To share our social expertise, we’ve taken a look at a number of different aspects you need to consider if you plan to manage your social media inhouse:

It needs a clear strategy

Social media is more than just putting out a few posts now and then, you need to put together a clear strategy per channel. This means that all your content is related to your business goals, rather than a random thought when you have an opportunity to share something. Our starting point at WEBPRO is to put that strategy together for you, working with you to set clear goals and objectives so we can gauge success.

It’s seriously time-consuming

It varies from channel to channel, but you should aim to post to your social media accounts multiple times each week, in some cases, multiple times each day. This takes time and takes you away from your day-to-day responsibilities. Let the social media experts at WEBPRO do all the hard work for you. We’re experienced in all forms of social media and can help you establish and enhance your presence.

It has to be varied

It’s no longer enough on social media to put out a couple of lines promoting your services and hope for the best. Your audience expects you to experiment with different types of content if you really want to grab their attention. This means thinking beyond just posting links and instead considering how other forms of content such as video, infographics, eBooks, testimonials and competitions could build your following.

It has to be balanced

Of course, the main aim of your channel is to grow your business and brand awareness, however it’s so important to find the balance between entertaining your audience and selling to them. Here at WEBPRO we have cross-industry experience and tons of ideas to help you find that magical formula of entertaining your audience while also discreetly selling to them!

It needs to be optimised

There’s no point creating great content if no-one gets a chance to see it. As part of your social media management from WEBPRO we’ll help you create content in the right places and do the background work to encourage sharing and interaction. We’ll also network on your behalf, building online relationships that will benefit your following.

At WEBPRO we successfully manage the social media accounts of a range of different businesses, sharing relevant content to help them grow their following. Our team understand best practices across the vast spectrum of different social channels, and how to harness the strengths of each one.

We’ll start by looking at your current activity and discovering exactly what you want to achieve. Once we know that, we can build a clear social strategy and start developing content that will attract favourable attention and, in turn, more business.

Get in touch today, our team of social media experts are ready to get started!

PS: To make social media work for your business it needs to be in expert hands, to ensure it’s varied, balanced and optimised.