Your website probably isn’t broken
but it may no longer be working
A short, practical briefing for advisers and brokers navigating compliance, visibility, and trust in 2026.
Why we put this briefing together
We work with financial advisers, mortgage brokers, and other regulated firms every day.
A common theme we hear is uncertainty.
Not because firms are doing anything wrong — but because websites that once felt “good enough” are no longer producing the same confidence, enquiries, or clarity they used to.
Compliance expectations have increased.
Search engines behave differently.
Clients research longer and trust less easily.
This briefing exists to explain what’s changed around websites in recent years, why many firms feel quietly stuck, and how others are responding without rushing into unnecessary rebuilds or risky decisions.
What the briefing
will help you understand
- Why websites often underperform quietly, without obvious errors
- What has changed in compliance, search, and client behaviour
- Common structural issues that reduce clarity and confidence
- Why new designs alone rarely fix the problem
- What firms who feel more in control are doing differently
This is not a technical manual or a sales brochure.
It’s perspective — designed to help you think more clearly about your current position.
This briefing is most relevant if you are:
- A financial adviser or advisory firm
- A mortgage broker or brokerage
- Operating in a regulated or trust-based sector
- Relying on your website to support credibility, enquiries, or growth
- Unsure whether your website is helping as much as it should
If you’re simply looking for the cheapest website or a quick redesign, this may not be for you — and that’s okay.
after you download it
- You’ll receive the briefing immediately by email
- We’ll send one short follow-up message in case you have questions
- If it’s useful, you can request a review or conversation
- If not, nothing further happens
Request a call back
This briefing is based on our experience working with regulated and trust-based firms. It is intended to provide context and perspective, not advice specific to your circumstances.
