Understanding the importance of your user's experience can help your business grow.
When you visit a business premises, for example a clothing store, you have a certain number of expectations. For example, you expect it to be easy to navigate, you expect it to be neat and tidy and that prices and information displayed are accurate. It’s exactly the same for your website. You can’t underestimate the importance of providing your customer with a positive experience when using your site. It’s the difference between a consumer making their buying decision or leaving your site with a bad impression of your business.
At WEBPRO we have seen how powerful a website can be when it’s designed around the user experience. There are a number of different factors that can improve a consumer’s impression of your website:
Speed matters
Thanks to technology, our attention spans are getting shorter and shorter, which means it’s essential that your website loads, and can be navigated, quickly. There are many different factors that can impact the speed at which your website loads, such as the size of images on your pages. At WEBPRO we know how to build sites that move at optimum speed for your impatient consumer!
Ready and responsive
With so many different devices that could be used to view your website, it’s essential that the user experience provided is the same on every one. Building a responsive site is so important. It doesn’t mean your site has to look identical on every device, it essentially means that it has movable parts that can flex to whatever screen it is being viewed on.
Simple to navigate
No matter how straightforward or complex your website is, it should be easy to navigate. That means taking the time to really consider the customer journey, and their thought process as they move around your website. Here at WEBPRO we look closely at analytics to understand how your website is currently being used and where visitors are dropping off, helping to create a clear path and develop a website that’s simple to navigate.
Compelling content
The only way that users will stay on your website is if the content is right. For your business this might be great product shots, relevant information or simply contact details. Whatever it is, the right information should be easy to find and delivered in a way that provides a positive experience for the consumer.
Style and substance
Another aspect of user experience is how the website looks visually. Imagery, typography and colour scheme, it’s essential that they all work in harmony to deliver a positive representation of your brand. Our design team are skilled not only at providing a great user experience but also at making sure the website looks amazing too!
Here at WEBPRO we offer a full range of web design services, focussing both on the user experience (UX) and the user interface (UI) design. We understand how pivotal the design, presentation and usability is of a site. Regardless of the simplicity or complexity of your site, you can be sure that we will not waiver in our commitment to ensuring the best possible experience for the user and the best possible results for your business.
If you want to reimagine or simply update your website we can help you create the most positive experience for your customer.
