Anyone can post content on social media, it’s as simple as writing or filming something and clicking upload. There are approximately 5 billion people who use some form of social media, that’s 5 billion potential views, comments and followers.

Of course, not everyone who sees your social media post will be interested in what you’re offering. You need to know how to target the right audience and what content you should upload to build a strong following.

Typically, followers are genuinely interested in your products or services, want to know more and are likely to get in touch with you when they’re ready to buy. The more followers you have, the greater the chance of business success. The right approach can even attract social media influencers who could collaborate with you to dramatically boost awareness of your brand.

The difference between likes, comments and followers

One video on Instagram could receive 500,000 views and 100,000 likes/comments. That doesn’t mean it is successful. That may sound strange. After all, half a million people have seen your post.

Social media algorithms are designed to put content in front of people who should be interested in your products or services. However, content often gets a high number of likes because it’s been shared and people love watching videos or making controversial comments. There is no guarantee these people are interested in what you’re selling.

In contrast, someone who chooses to follow you and likes what you’re posting is likely to be interested in finding out more. Followers are the people you can turn into clients.

Targeting your audience

To increase the volume of genuine followers, you need to target the right audience. This means creating a client profile. Once you know the demographics of your clients, you can start posting on the appropriate social media channel. For instance, 18-29-year-olds generally prefer Snapchat, TikTok and Instagram. In contrast, 50-59-year-olds prefer Facebook, LinkedIn and Pinterest. Knowing your audience makes it easy to create authentic content that appeals to them.

Publishing content on the right social media channel will help ensure potential clients see and follow you. This includes creating a professional-looking profile which encourages people to follow. When looking at your potential followers, look at who else they follow and whether any of them are influencers who could assist in promoting your business.

WEBPRO offers a comprehensive social media content creation service. It’s designed to maximise your potential audience and increase client numbers. Contact us now to find out more!

Increasing your follower count

How to increase followers on social media? Start by identifying your brand. You need to understand your tone and themes. Everything you post needs to adhere to these to ensure consistency and help create a recognisable brand.

You can then target related accounts. Start with existing followers and follow them, provided they inspire you. In addition, search out influencers and related business accounts, then follow them. This is networking in effect and exposes your account to all their followers. It’s an efficient way to gain recognition and followers.

Naturally, you’ll need to create content that is both relevant to your products or services and appealing to your audience. It’s as important to encourage comments and reply to your followers. This makes you appear more human and increases follower loyalty. It’s also important that you post regularly. Quality trumps quantity, but you do need regular posts and even reposts. It can help to use software or outsource to an expert to handle the posting for you. It will prevent you from preparing content and forgetting to post it.

Recap: Increasing followers on social media can be challenging and time-consuming. The key is to know your target audience and create posts which will appeal to them. Social media posts allow you to show the human side of your business. This provides a connection which will boost your follower number and can help to ensure potential clients become actual clients.

WEBPRO knows

In April 2023 surveys showed there were 5.18 billion global internet users. A staggering 4.8 billion use social media. Some are waiting to follow you, all you have to do is make them aware of who you are, before your competitors do.