How tech can improve customer satisfaction in an increasingly online world

Good client communication is essential for the success of any enterprise. Even if a client doesn't have a current need for what your business offers, the simple act of staying in touch can reassure them that you're there whenever they may need you. When you're out of sight, you are out of mind, and if your clients forget about you, they might go elsewhere.

Nothing can beat face-to-face interactions. However, the pandemic has upended operations changing the way many businesses function. One of the key shifts has been making more and better use of technology to communicate with clients and it’s a transformation that is here to stay.

If you haven't already made the changes, here are five ways to use technology to stay in touch with both clients and prospective clients.

Ensure your website is up to date

Good business websites are built with several purposes in mind, typically to sell products and services and attract and retain clients. Your clients will most likely rely on your site for useful information about you and the industry in which you operate. Therefore, the content must be kept current. Updated information fosters trust between you and your audience and helps build domain authority with Google. If you don't have the time to update your website, WEBPRO's content writing specialists can refine your material to make your messages current and effective.

Install live chat to boost conversions

Live chat is a big winner with consumers because it is convenient, allows them to multitask, the wait time is negligible and queries are answered quickly. According to recent research, nearly 50% of online consumers say that having questions answered by a live agent during an online purchase is one of the most important features a website can offer. Here at WEBPRO, we can install live chat on your site to let you quickly respond to your clients and prospects.

Secure file sharing with clients

With more people staying at home because of the pandemic and limits on in-person meetings, secure file sharing through an online portal gives businesses another valuable communication tool. Here at WEBPRO, we developed a piece of software to help businesses who previously collected documents in face-to-face appointments. This allows users to securely upload their documents to the portal from where they can then be downloaded and actioned. If this is something that would benefit your business, give us a call.

Blog to build your brand

Maintaining an active blog bursting with engaging content is an excellent way to promote your expertise and knowledge and keep people coming back for more. There's also a bonus. Blogs are good for SEO because they help with several things that search engines love. For example, a high-quality blog that is regularly updated and relevant to your audience keeps your website fresh and current, gives other sites more reasons to link back to you and keeps people on your site for longer. Here again, WEBPRO's team of writers can produce relevant, informative and SEO-friendly blogs for you.

Maintain strong relationships with eCommerce clients

eCommerce is a growth area for many businesses, particularly over the past year. If this is your business area, devote time to building and maintaining strong relationships with your eCommerce customers. Ensure clear, open lines of communication and provide top notch customer service, whether through phone, email or live chat support. And if you sell products and don’t have your own eCommerce website, contact WEBPRO today.

Recap: Regularly touching base with your clients helps you generate traffic to your website and improve your sales.

PS: You want your business to stay fresh on your clients' minds so schedule regular communications to keep them informed and connected. This can be through a regular blog, email marketing or regular posting on social media.