Google Ads training built specifically for
IFAs and mortgage brokers
Learn how to generate compliant, high-quality leads using Google Ads — with practical training, live coaching, and ongoing support from WEBPRO.
Part of WEBPRO Academy · Created and delivered by WEBPRO’s Head of Paid Media
Learn how to correctly track enquiries across your website, landing pages, and marketing activity so you can see what’s actually working — and what isn’t.
Understand how Google Tag Manager works, why it matters, and how to structure tracking in a way that supports compliant, decision-making marketing.
Learn what events and conversions really mean inside GA4, how to define meaningful actions, and how to avoid noisy or misleading data.
See how prospects move from search to enquiry, how different touchpoints contribute, and how to make smarter decisions based on real behaviour — not assumptions.
Why we created Ads Pro
We work with financial advisers and mortgage brokers every day.
Over the past few years, we’ve seen a consistent pattern emerge.
Many firms have websites that look fine.
Some are already running Google Ads.
But results are increasingly inconsistent, costs are rising, and confidence is dropping.
Not because firms are doing anything wrong — but because the environment has changed.
Compliance expectations are higher.
Google Ads has become more complex and automated.
Generic marketing advice no longer applies to regulated businesses.
And trial-and-error quickly becomes expensive.
At the same time, not every firm is ready for, or needs, a full managed service.
Ads Pro exists to give advisers and brokers a practical, supported way to understand and improve their Google Ads — without guesswork, pressure, or unnecessary spend.
The training and coaching are shaped by real campaigns, real challenges, and the realities of compliance-led marketing — not theory or generic best practice.
It’s about understanding what works, why it works, and how to make better decisions with confidence.
Ads Pro is designed to give you clarity, structure, and support — not just information.
It combines practical training with ongoing coaching, so you’re not left trying to figure things out on your own.
Clear, step-by-step modules that explain how Google Ads works for IFAs and mortgage brokers — from setup and tracking through to optimisation and decision-making.
Everything is explained in plain English, with examples that reflect regulated financial services.
Twice each month, join live group coaching sessions where you can ask questions, share screens, and get feedback on your real campaigns.
These sessions are practical, focused, and designed to help you move forward with confidence.
Access the Ads Pro community to ask questions, watch session replays, and stay up to date as platforms and best practice evolve.
Support doesn’t end once the modules are complete.
Structured training
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Completing the training is only part of the journey.
As an Ads Pro member, you’ll also have access to live group coaching sessions held twice each month. These sessions are designed to help you apply what you’ve learned to your own campaigns — with the opportunity to ask questions, share screens, and get guidance on real scenarios.
Sessions are practical and focused. There’s no sales pitch, and no pressure to “perform” — just clear answers and direction to help you move forward with confidence.
If you can’t attend live, session recordings are available inside the Ads Pro portal.
- Two live group coaching sessions per month
- Ask questions about your own campaigns
- Session replays available on demand
- Ongoing access to the Ads Pro community
Your questions answered
Is Ads Pro a managed Google Ads service?
No. Ads Pro is a training and support programme. It’s designed to help you understand and improve your Google Ads activity, not to manage campaigns on your behalf.
If you’re looking for a fully managed service, that’s something WEBPRO offers separately.
Do I need prior Google Ads experience?
No. Ads Pro starts with the fundamentals and builds up from there.
It’s suitable whether you’re completely new to Google Ads or already running campaigns but want more clarity and confidence.
if you are:
- An independent financial adviser or mortgage broker
- Based in the UK and operating in a regulated environment
- Running Google Ads already — or planning to start
- Looking to improve lead quality and consistency
- Not ready for, or not wanting, a full managed service
- Willing to learn, test, and make informed decisions
if you are:
- Looking for someone to manage your ads for you
- Expecting instant results without involvement
- Outside financial services or regulated industries
- Only interested in the cheapest possible solution
- Not prepared to engage with the training or coaching
Is Ads Pro a managed Google Ads service?
No. Ads Pro is a training and support programme. It’s designed to help you understand and improve your Google Ads activity, not to manage campaigns on your behalf.
If you’re looking for a fully managed service, that’s something WEBPRO offers separately.
Ready to take control of your Google Ads?
Join Ads Pro for practical training and ongoing support — built for IFAs and mortgage brokers.
Join Ads Pro for practical training and ongoing support — built for IFAs and mortgage brokers.
Ads Pro is a practical learning and support programme designed for regulated firms.
It is intended to help you understand and improve your Google Ads activity with greater clarity and confidence.
- £299 one-off training
- £99 per month ongoing coaching
- Cancel anytime
