Part of WEBPRO Academy · Created and delivered by WEBPRO’s Head of Paid Media
Ads Pro is part of the WEBPRO Academy.
Google Ads training built specifically for
IFAs and mortgage brokers
Learn how to generate compliant, high-quality leads using Google Ads — with practical training, live coaching, and ongoing support from WEBPRO.
Part of WEBPRO Academy · Created and delivered by WEBPRO’s Head of Paid Media
Ads Pro is part of the WEBPRO Academy.
£299 one-off - £99 per month ongoing - No long-term contract
Tracking & Measurement Foundations
Learn how to correctly track enquiries across your website, landing pages, and marketing activity so you can see what’s actually working — and what isn’t.
Google Tag Manager (GTM) Setup
Understand how Google Tag Manager works, why it matters, and how to structure tracking in a way that supports compliant, decision-making marketing.
GA4 Events & Conversions
Learn what events and conversions really mean inside GA4, how to define meaningful actions, and how to avoid noisy or misleading data.
Understanding the Customer Journey
See how prospects move from search to enquiry, how different touchpoints contribute, and how to make smarter decisions based on real behaviour — not assumptions.
Why we created Ads Pro
We work with financial advisers and mortgage brokers every day.
Over the past few years, we’ve seen a consistent pattern emerge.
Many firms have websites that look fine.
Some are already running Google Ads.
But results are increasingly inconsistent, costs are rising, and confidence is dropping.
Not because firms are doing anything wrong — but because the environment has changed.
Compliance expectations are higher.
Google Ads has become more complex and automated.
Generic marketing advice no longer applies to regulated businesses.
And trial-and-error quickly becomes expensive.
At the same time, not every firm is ready for, or needs, a full managed service.
Ads Pro exists to give advisers and brokers a practical, supported way to understand and improve their Google Ads — without guesswork, pressure, or unnecessary spend.
Who delivers Ads Pro
Ads Pro is created and delivered by WEBPRO’s Head of Paid Media, with experience managing Google Ads for regulated and trust-based firms.
The training and coaching are shaped by real campaigns, real challenges, and the realities of compliance-led marketing — not theory or generic best practice.
The training and coaching are shaped by real campaigns, real challenges, and the realities of compliance-led marketing — not theory or generic best practice.
Natalie Chappell, Head of Paid Media Advertising
This isn’t about chasing volume.
It’s about understanding what works, why it works, and how to make better decisions with confidence.
It’s about understanding what works, why it works, and how to make better decisions with confidence.
What Ads Pro gives you
Ads Pro is designed to give you clarity, structure, and support — not just information.
It combines practical training with ongoing coaching, so you’re not left trying to figure things out on your own.
Ads Pro is not a managed service and not a generic online course.
It’s a supported learning programme designed specifically for IFAs and mortgage brokers.
Structured training
Clear, step-by-step modules that explain how Google Ads works for IFAs and mortgage brokers — from setup and tracking through to optimisation and decision-making.
Everything is explained in plain English, with examples that reflect regulated financial services.
Live coaching and guidance
Twice each month, join live group coaching sessions where you can ask questions, share screens, and get feedback on your real campaigns.
These sessions are practical, focused, and designed to help you move forward with confidence.
Ongoing access and support
Access the Ads Pro community to ask questions, watch session replays, and stay up to date as platforms and best practice evolve.
Support doesn’t end once the modules are complete.
MODULE 1 — FOUNDATIONS & SETUP
Goal: Get your Google Ads account set up correctly from the start.
Learn how to:
- Set up a Google Ads account with financial services best practice in mind
- Understand key compliance considerations for regulated firms
- Navigate the Google Ads interface and focus on what actually matters
- Connect Google Ads with GA4 and Google Tag Manager
- Link your ads to your website and wider tracking setup
This module removes early confusion and helps you avoid common setup mistakes.
MODULE 2 — CONVERSION TRACKING THAT ACTUALLY WORKS
Goal: Understand where your enquiries come from — and which ones are worth the spend.
Learn how to:
- Define what a meaningful conversion looks like for your business
- Track phone calls, form submissions, and booking enquiries
- Set up and test conversion tracking properly
- Use enhanced conversions for more accurate reporting
- Feed conversion data back into Google to improve performance
This module gives you clarity over results, not just clicks.
MODULE 3 — AUDIENCE TARGETING & KEYWORD RESEARCH
Goal: Reach the right people, not just more people.
Learn how to:
- Map search intent for different client journeys (e.g. first-time buyers, remortgages, advice-led searches)
- Use Google’s Keyword Planner effectively for regulated industries
- Research competitors without copying poor strategies
- Build and refine audience segments
- Use negative keywords to filter out low-quality or irrelevant searches
This module helps reduce wasted spend and improve lead quality.
MODULE 4 — CAMPAIGN BUILD WALKTHROUGH
Goal: Launch campaigns with confidence and structure.
Learn how to:
- Choose the right campaign types for lead generation
- Structure campaigns in a way that supports testing and optimisation
- Set budgets and bidding strategies appropriately
- Understand location targeting, devices, and ad rotation
- Apply naming conventions and tracking templates
This module shows how all the moving parts fit together.
MODULE 5 — WRITING ADS THAT CONVERT (AND COMPLY)
Goal: Create ads that attract enquiries without crossing compliance lines.
Learn how to:
- Write headlines and descriptions that stand out responsibly
- Use extensions to improve visibility and relevance
- Understand when dynamic keyword insertion is appropriate
- Test ads without introducing unnecessary risk
- Learn from real-world examples
This module focuses on clarity and intent — not gimmicks.
MODULE 6 — LANDING PAGES THAT DON’T LEAK LEADS
Goal: Make sure clicks turn into enquiries.
Learn how to:
- Understand what makes a financial services landing page effective
- Design with mobile users in mind
- Build trust through layout, messaging, and compliance cues
- Choose tools and platforms sensibly
- Test and improve pages without overcomplicating things
This module helps close the gap between traffic and conversions.
MODULE 7 — OPTIMISATION & SCALING
Goal: Make better decisions over time.
Learn how to:
- Review campaign performance properly
- Identify what to change — and what to leave alone
- Refine search terms and negative keywords
- Respond when costs rise or performance dips
- Scale activity carefully and responsibly
This module focuses on long-term confidence, not constant tinkering.
BONUS CONTENT — PLATFORM UPDATES & PRACTICAL INSIGHTS
Additional lessons covering:
- Platform changes that affect regulated advertisers
- Tools that help — and tools that don’t
- Common mistakes seen across financial services accounts
Live coaching and ongoing support
Completing the training is only part of the journey.
As an Ads Pro member, you’ll also have access to live group coaching sessions held twice each month. These sessions are designed to help you apply what you’ve learned to your own campaigns — with the opportunity to ask questions, share screens, and get guidance on real scenarios.
Sessions are practical and focused. There’s no sales pitch, and no pressure to “perform” — just clear answers and direction to help you move forward with confidence.
If you can’t attend live, session recordings are available inside the Ads Pro portal.
- Two live group coaching sessions per month
- Ask questions about your own campaigns
- Session replays available on demand
- Ongoing access to the Ads Pro community
Ads Pro is designed to support learning and decision-making — not to replace a fully managed service.
Your questions answered
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Is Ads Pro a managed Google Ads service?
No. Ads Pro is a training and support programme. It’s designed to help you understand and improve your Google Ads activity, not to manage campaigns on your behalf.
If you’re looking for a fully managed service, that’s something WEBPRO offers separately.
Can I cancel the monthly coaching at any time?
Yes. The monthly element can be cancelled at any time.
You’ll retain access to the core training content included in your one-off payment.
Live coaching and ongoing support or Is Ads Pro right for you?
Ads Pro is designed for a specific type of firm and a specific stage of growth.
Being clear about that upfront helps make sure it delivers the right value for the right people.
Ads Pro is a good fit
if you are:
if you are:
- An independent financial adviser or mortgage broker
- Based in the UK and operating in a regulated environment
- Running Google Ads already — or planning to start
- Looking to improve lead quality and consistency
- Not ready for, or not wanting, a full managed service
- Willing to learn, test, and make informed decisions
Ads Pro is probably not right
if you are:
if you are:
- Looking for someone to manage your ads for you
- Expecting instant results without involvement
- Outside financial services or regulated industries
- Only interested in the cheapest possible solution
- Not prepared to engage with the training or coaching
Ads Pro is designed to support understanding and confidence — not to replace a fully managed Google Ads service.
1
Is Ads Pro a managed Google Ads service?
No. Ads Pro is a training and support programme. It’s designed to help you understand and improve your Google Ads activity, not to manage campaigns on your behalf.
If you’re looking for a fully managed service, that’s something WEBPRO offers separately.
Do I need prior Google Ads experience?
No. Ads Pro starts with the fundamentals and builds up from there.
It’s suitable whether you’re completely new to Google Ads or already running campaigns but want more clarity and confidence.
Is this suitable for regulated firms?
Yes. Ads Pro has been created specifically for UK financial advisers and mortgage brokers operating in regulated environments.
Examples, explanations, and discussions are framed with compliance and trust-based marketing in mind.
What does the monthly fee include?
The monthly fee includes:
- Two live group coaching sessions per month
- Access to session replays
- Ongoing access to the Ads Pro community
- Continued updates as platforms and best practice change
There is no long-term contract.
Can I cancel the monthly coaching at any time?
Yes. The monthly element can be cancelled at any time.
You’ll retain access to the core training content included in your one-off payment.
How are the live coaching sessions run?
Sessions are run as live group calls. You can ask questions, share screens if needed, and discuss real scenarios.
They’re practical and supportive — not presentations or sales calls.
What if I can’t attend a live session?
All live sessions are recorded and made available inside the Ads Pro portal, so you can watch them in your own time.
Is Ads Pro personalised advice?
No. Ads Pro provides general training, guidance, and support.
It is not personalised marketing advice or advice specific to your individual circumstances.
How do I access Ads Pro after signing up?
You’ll receive access details by email shortly after payment, allowing you to log in and start the training straight away.
Can Ads Pro replace a managed service?
Ads Pro is designed for firms who want to be more involved and informed.
Some firms use Ads Pro on its own. Others use it alongside a managed service. The right approach depends on your internal resources and preferences.
Pricing and next steps
Pricing
Ads Pro training
£299 one-off payment
Includes full access to all training modules and future updates.
Live coaching and community
£99 per month
Includes two live group coaching sessions per month, session replays, and ongoing community access.
Cancel anytime.
What happens after you join
Once you sign up, you’ll receive immediate access to the Ads Pro training portal.
You can start the modules straight away and work through them at your own pace. You’ll also receive details of the next live coaching session and access to the Ads Pro community.
There’s no set schedule and no pressure to keep up — Ads Pro is designed to fit around your business, not disrupt it.
No long-term commitment. Cancel monthly coaching at any time.
Ready to take control of your Google Ads?
Join Ads Pro for practical training and ongoing support — built for IFAs and mortgage brokers.
Join Ads Pro for practical training and ongoing support — built for IFAs and mortgage brokers.
A considered approach to sustainable digital growth
If you’re looking to grow your firm’s digital presence without shortcuts or unnecessary risk, we’d be happy to help.
