Moneysprite
Moneysprite provide financial services such as mortgages, insurances, pensions and investments to clients. The business is owned by Ashley Brown, who cites their extremely client-focused and personalised service as their USP, just like WEBPRO. Moneysprite has an impressive 25 year relationship with us and we’ve been privileged to design their last three bespoke websites. This fourth project was to replace their existing website that needed an upgrade and refresh.
Client trust as the bedrock of success
The brief
With a relationship as long as ours, Ashley knows the value of taking our advice and let us take the lead on the design and build of the new website. Yet again, a bespoke design was needed so that Moneysprite could continue to stand out in a competitive market. It needed to be a source of lead generation. Despite most of his business coming from word-of-mouth referrals, Ashley recognised that there is only so much word-of-mouth business you can get before you hit a ceiling. Ashley also wanted the website to fit his brand better.
Key requirements:
- Be more reflective of the brand
- Work harder to bring in leads
- Showcase huge number of postive reviews
- Add value to visitors through content
The solution
Knowing Ashley's brand as well as we do, we designed his new website to fit this better and be more reflective of the Moneysprite values.
Most importantly, the new website has been designed with lead generation and conversion in mind. It has an intuitive easy-to-use menu bar that captures Moneysprite's specialised services so that visitors will find it easy to access the information they need. Each page of the website makes use of clear and concise calls to action designed to encourage leads and widgets that make them want to work with Moneysprite.
An SEO project with completed alongside the design and build of the new website, meaning SEO practices have been ingrained since the very beginning giving it the best possible chance of success.
Top features:
- Site-wide widgets to encourage conversion
- Clear CTAs and easy-to-use forms
- Designed with growth in mind
- Reflective of established brand
The result
Ashley is really happy with the look and feel of his new bespoke website and feels it now reflects the Moneysprite brand. We have completed an extensive post-launch SEO project which has resulted in the addition of lots more valuable content and there is scope for the website to continue to grow and evolve and Moneysprite, and best practices in digital marketing, do. Our current focus is on Google Ads as an additional source of lead generation and we are currently reviewing the landing pages to make this as efficient as possible.
Read more
Click here to see what Ashley, owner of Moneysprite, had to say about working with WEBPRO.
