You didn’t join our recent free online marketing webinar? Not to worry, we’ll try and catch you up on the most important information here.

Keep scrolling to learn about five of the key takeaways from our digital marketing webinar, and stay tuned so you don’t miss our next free webinar next month. We’re hosting one free webinar every month for a whole year!

#1: Online marketing consists of…

Online marketing is a broad term that refers to any type of online activity performed with the primary intention of promoting your brand, products or services.

There are several online marketing activities that everyone usually knows about, even if they don’t know exactly how they work. These are typically social media marketing, Google Ads and some people will also know about SEO.

But there are some online marketing activities that people leave out, such as collecting online reviews or even just having an awesome website.

#2: All businesses can benefit from online marketing

Unless you’re offering services exclusive to people living on Mars – Elon might have a say in this - there’s probably a very good chance that absolutely every business can benefit from digital marketing to some degree.

There are scores of online marketing activities that can directly improve sales figures by generating more attention on your site and its offerings.

But online marketing doesn’t just provide these benefits. It can also establish your brand to create a loyal market share, and it can even establish your authority within your niche.

#3: Website quality still matters!

Nearly all of your marketing efforts online should bring leads back to your website. Your website becomes a centralised hub for all the activity you generate online, which is why your website itself is so crucial for the success of your online marketing campaigns.

You might invest a lot into a glossy and well-made marketing campaign, but if the same attention to detail and effort isn’t seen on your website, the marketing campaign could prove ineffective. You could capture warm leads only to pour cold water on them as soon as they click through to your outdated or inconsistent website.

The only time this may not be the case is when you’re directing leads to bespoke landing pages instead of your website. But even then, the lead may still wish to check out your site and online reviews before going ahead with their purchase.

#4: Connecting online and offline marketing is crucial

Your online marketing isn’t disconnected from your website, and it shouldn’t be disconnected from your offline business materials or offline marketing either. There are different ways you can bridge the gap between your offline and online marketing worlds.

A simple way of doing this would be to promote your social media accounts or website on offline materials, but you could even use QR codes on leaflets and posters to send people to your various online campaigns, to download an app or send them to your website.

When the two interact with each other, it’s crucial that they are consistent and tell the lead the same story. But it’s also important that they progress the lead through your sales funnel and closer to making a purchase.

#5: Monitoring and adjusting online marketing campaigns is essential

One of the biggest reasons why an online marketing campaign fails isn’t because of lacking research or effort. It’s because they don’t monitor and adapt their marketing campaign.

Data-driven marketing analysis is crucial to understand what is and isn’t working about your newly launched campaign. It will allow you to make small tweaks that can make a big difference. However, this is best undertaken with experienced online marketing support.

Online marketing services from WEBPRO

WEBPRO offers an array of online marketing services and can help your business devise the most appropriate online marketing strategy. We only use in-depth research and your industry to guide us on the best personalised marketing services to optimise ROI. Speak with us now for a no-obligation quote and to get started!

Don’t miss our next freebie!

If you missed this free webinar don’t miss our next ones. You can still register a place on our SEO, social media or Google Analytics webinars, amongst others, in the following months. You won’t get this level of expert insider tips for free anywhere else!