Have there been times when your content hasn’t engaged your audience though the search engines have picked it up and it has helped your position in terms of ranking? Or perhaps you’ve crafted some well-worded, informative blogs or articles and you’ve had great feedback from clients however, it has done nothing in terms of moving your business up the rankings? You aren’t alone. So many businesses focus on one or the other: the reader or the rankings.
The good news is that whichever your content has influenced, it has at least influenced. Yet, this is only 50 per cent of what content marketing can do.