Digital marketing is unquestionably essential for businesses to thrive in today’s technologically evolving landscape. Evidence of its success is everywhere – with many businesses choosing an online ‘shopfront’ over actual premises.

Nobody can deny the genuine results that can be achieved through a carefully considered marketing campaign. We’ve seen small and large businesses exceed their marketing objectives through a wide range of strategies, but how sustainable is it?

Are these marketing methods here for the long haul, or will they be displaced by innovative new methods connected to tech advancements?

Have you ever considered getting solar panels added to your home to save money? If you’re considering it or if you have already, the logical next step would be to monitor the performance of your new solar panels to see how much money you’re saving on your energy bills. This logic should also be applied when you own a website.